# Boticca.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/boticca-com

- Industry: Retail
- Headquarters: London, UK
- Website: boticca.com
- Total disclosed funding: $6.1M
- Latest round: Series A (Jul 5, 2013)
- Investors on record: 2

## About

Boticca.com is a global online marketplace specializing in unique, handcrafted designer products from independent creators, emphasizing ethical production and sustainability. The platform connects consumers with distinctive fashion and lifestyle items.Founded in 2010 in London, UK, Boticca.com operates as an online marketplace that focuses on offering unique designer products from independent brands. The company has secured funding through two deals, with the most recent occurring on July 5, 2013, during a Series A round that raised GBP 2.45 million. This funding round valued Boticca.com at GBP 10.14 million post-money. The firm does not have any known parent or subsidiary relationships.Boticca.com offers a curated selection of independent, ethical designer products, primarily in apparel, accessories, jewelry, and home decor. Collaborating with various independent brands, the platform emphasizes sustainability and craftsmanship, showcasing handcrafted items that cater to conscious consumers. Key offerings include distinctive clothing and jewelry items designed for those who value individuality and ethical production, marketed to customers globally.Boticca.com generates revenue through direct-to-consumer sales via its online platform. Revenue is primarily derived from one-time purchases made by consumers attracted to the unique and ethically produced offerings featured on the site. The pricing of items ranges from mid to high, reflecting the handmade quality of the products, such as the Bahari Band Cuff and Blooming Radiance Citrine Earrings. The company also utilizes seasonal promotions to stimulate sales during peak shopping events.In July 2013, Boticca.com secured GBP 2.45 million in Series A funding, which will be leveraged to enhance product offerings and expand into new markets. The company plans to launch new products emphasizing sustainability and craftsmanship. Furthermore, Boticca.com aims to target expansion into North America and Europe by the end of 2014, utilizing recent funding to support these initiatives.

## Funding rounds

- Series A, Jul 5, 2013, $3.6M — MMC Ventures, ISAI
- Series A, Apr 28, 2011, $2.5M — ISAI

## Investors

- ISAI (https://capitalatlas.ai/funds/isai) — Series A
- MMC Ventures (https://capitalatlas.ai/funds/mmc-ventures) — Series A