# Borntostandout

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/borntostandout

- Industry: Consumer Products
- Headquarters: Seoul, South Korea
- Website: www.borntostandout.com/
- Latest round: Series A (Feb 18, 2025)
- Investors on record: 2

## About

Borntostandout specializes in the creation and distribution of premium fragrance products and body care items. The company operates out of Seoul, South Korea, and has undergone strategic enhancements to its retail experience. Founded by a team of fragrance enthusiasts, Borntostandout has only engaged in one notable deal as of February 18, 2025. In February 2025, Borntostandout raised Series A funding co-led by investors Touch Capital and Bold. BORNTOSTANDOUT® specializes in the creation and distribution of high-end fragrance products and body care items, reflecting a commitment to untamed luxury. The company’s core offerings include a range of perfumes, such as the EAU DE PARFUM and EXTRAIT EXTREME, which are designed to evoke unique sensory experiences through complex scent profiles. These fragrances cater primarily to consumers in global markets, including North America, Europe, and select Asian territories. In addition to perfumes, BORNTOSTANDOUT® provides an array of body care products, including hand and body creams and washes, further aligning with the brand's ethos of rebellion and decadence.BORNTOSTANDOUT® generates revenue through direct-to-consumer sales, focusing on high-end fragrance and body care products. The company operates an e-commerce platform where customers can purchase individual items, with flagship fragrances priced at USD 210. The business model emphasizes a premium pricing strategy, appealing to a niche market that values exclusivity and craftsmanship. This approach allows BORNTOSTANDOUT® to cultivate a loyal customer base that appreciates the quality of products and the unique narratives each scent embodies. In February 2025, Borntostandout raised undisclosed Series A funding co-led by new investors Touch Capital and Bold. This investment will fuel Borntostandout's global expansion and enhance its retail experiences in Europe and in the US. The company is actively designing new products planned for launch within the next year, aiming to penetrate additional markets in Asia and South America by late 2025.

## Funding rounds

- Series A, Feb 18, 2025 — Bold, Touch Capital

## Investors

- Bold — Series A
- Touch Capital (https://capitalatlas.ai/funds/touch-capital) — Series A