# BORN

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/born

- Industry: Software
- Headquarters: Berlin, Germany
- Website: www.born.com
- Total disclosed funding: $20M
- Latest round: Series A (Nov 22, 2024)
- Investors on record: 7

## About

Based in Berlin, Germany, SLAY GmbH, trading under the name, BORN operates as the developer of a online luxury platform intended to offer assistance to designers with premium brands. BORN was founded in 2022 by Jean-Christophe Chopin, who serves as CEO. In November 2024, BORN raised USD 15 million in series A funding led by new investor Tencent Investment, with participation from returning investors Accel and Laton Ventures. . Their core offering revolves around creating engaging digital companions designed to enhance social interactions within various digital environments. These AI characters are tailored to foster friendships and support user growth, providing personalized experiences that reflect individual user needs and preferences. BORN’s flagship product, Pengu, is expected to be a key player in the social gaming space, aimed primarily at younger demographics. The company’s services target markets in Europe and North America, focusing on tech-savvy users who are looking for innovative ways to enhance their online social experiences. BORN generates revenue through direct-to-consumer transactions involving its AI character products and associated services. The business model incorporates subscription-based pricing plans, allowing users to access premium features and personalized experiences over time. Partnerships with gaming platforms and social networks may facilitate wider distribution of their offerings, enhancing engagement and user retention. The structure of these transactions allows for seamless integration of BORN's products into the digital lives of users, providing them with the tools to connect and grow within their online communities. Specific pricing details for individual products are not disclosed, yet the emphasis on creating unique and relatable digital interactions suggests a range of price points to accommodate various consumer segments. The company will use the November 2024 funding to grow its team and build AI-powered tools that help game developers create and test games faster.

## Funding rounds

- Series A, Nov 22, 2024, $15M — Accel, Tencent Investment, Laton Ventures
- Seed, Feb 7, 2024, $5M — Accel, Illusian Group, Scribble Ventures, Blue Lake Holdings Limited, Laton Ventures, SB Media Capital LLC

## Investors

- Accel (https://capitalatlas.ai/funds/accel) — Seed, Series A
- Illusian Group — Seed
- Scribble Ventures (https://capitalatlas.ai/funds/scribble-ventures) — Seed
- Blue Lake Holdings Limited — Seed
- Laton Ventures (https://capitalatlas.ai/funds/laton-ventures) — Seed, Series A
- SB Media Capital LLC — Seed
- Tencent Investment — Series A