# Borland

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/borland

- Industry: Consumer Products
- Headquarters: Hangzhou, China
- Website: www.borlandjewel.com
- Total disclosed funding: $14M
- Latest round: Series A (Dec 1, 2025)
- Investors on record: 3

## About

Founded in 2018 in Hangzhou, China, Hangzhou Baolan Gold Culture Development Co., Ltd., trading as  focusing on high-quality jewelry production. In December 2025, Borland raised CNY 100 million in Series A funding led by new investor Challenjers Venture, with participation from new investors Kering and Shunwei Capital.
Borland specializes in the production of high-quality craftsmanship products, particularly focusing on exquisitely designed items made from premium materials. The company offers a diverse range of items that cater to both aesthetic and functional needs, including unique collectibles and decorative pieces aimed at discerning customers who value artistry and quality. These products serve a variety of end-use cases, such as home decor, gifts, and personal collections, appealing to consumers who seek to enhance their living spaces or celebrate special occasions. The company's main market includes affluent consumers in urban areas, particularly in major cities across Asia and select international markets, who appreciate luxury goods and artisanal craftsmanship.
Borland generates revenue through direct sales of its products, operating primarily on a business-to-consumer (B2C) model. The company engages with customers through its proprietary retail channels, providing a curated shopping experience that emphasizes product quality and brand heritage. Pricing structures for their flagship items are designed to reflect the exceptional craftsmanship and materials used, ensuring that customers perceive the value in their purchases. Transactions typically occur during seasonal promotions or exclusive launches, enhancing customer engagement and driving sales. Additionally, partnerships with select retailers and boutiques extend their reach, enabling Borland to cater to a broader audience while maintaining the premium positioning of their products.

## Funding rounds

- Series A, Dec 1, 2025, $14M — Shunwei Capital, Challenjers Venture, Kering

## Investors

- Shunwei Capital (https://capitalatlas.ai/funds/shunwei-capital) — Series A
- Challenjers Venture (https://capitalatlas.ai/funds/challenjers-venture) — Series A
- Kering — Series A