# BoostUp

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/boostup

- Industry: Financial Services
- Headquarters: Detroit, US
- Website: www.boostup.com
- Total disclosed funding: $2.7M
- Latest round: Series A (Nov 13, 2015)
- Investors on record: 6

## About

BoostUp LLC is a digital marketing firm specializing in customer engagement tools that enhance communication and streamline marketing efforts for small to medium-sized businesses.Founded in 2009 in Detroit, US, BoostUp LLC focuses on offering digital marketing solutions. The company's founders include Daniela Chovancová, Laurent Gardette, and Satinder Rana. Notably, in December 2018, all VC investors exited their stake in BoostUp LLC after a recent Series A funding round that raised USD 0.66 mn, with investors including REach and Second Century Ventures. The total amount raised by the company to date is USD 0.66 mn, with five deals recorded since inception.BoostUp LLC provides a suite of digital marketing and customer engagement tools aimed at improving communication and marketing strategies for businesses. Their flagship offering is a comprehensive email marketing platform that allows companies to create, send, and analyze email campaigns effectively. Additional services include automation tools, customer relationship management features, and analytics dashboards designed to offer actionable insights into customer behavior and campaign performance. The company's products cater primarily to small businesses, e-commerce platforms, and non-profit organizations across North America, Europe, and parts of Asia.The revenue model of BoostUp LLC is subscription-based, where clients can purchase access to various service tiers through monthly or annual payment plans. These plans include basic, professional, and advanced packages, each offering a range of functionalities tailored to meet the needs of different customer segments, from startups to established enterprises. The company may also collaborate with other businesses to expand its service offerings and market reach.Looking ahead, BoostUp LLC plans to introduce new products aimed at enhancing their existing service offerings. The company is also targeting expansion into new markets across Europe and parts of Asia, with specific timelines for these initiatives yet to be disclosed. The recent funding raised will support these developments and strategic initiatives to bolster the company's market presence, following the exit of its VC investors in December 2018.

## Funding rounds

- Series A, Nov 13, 2015, $0.7M — Second Century Ventures, REach
- Series A, Nov 1, 2015, $1M — Michigan Angel Fund
- Seed, Oct 22, 2013, $1M — Detroit Venture Partners, Cornerstone Angels, IncWell

## Investors

- Detroit Venture Partners (https://capitalatlas.ai/funds/detroit-venture-partners) — Seed
- Cornerstone Angels (https://capitalatlas.ai/funds/cornerstone-angels) — Seed
- IncWell (https://capitalatlas.ai/funds/incwell) — Seed
- Michigan Angel Fund (https://capitalatlas.ai/funds/michigan-angel-fund) — Series A
- Second Century Ventures (https://capitalatlas.ai/funds/second-century-ventures) — Series A
- REach — Series A