# Boostr

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/boostr

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.boostr.com
- Total disclosed funding: $8.1M
- Latest round: Series A (Jul 17, 2020)
- Investors on record: 4

## About

Boostr, inc. is a provider of an integrated advertising management platform that streamlines processes for media businesses, offering tools for CRM, order management, and proposal generation to enhance efficiency and effectiveness.Founded in 2015 by David McKenzie-James, Geneviève Dupaul, Jonathan Lamer, Katie Schuele, Patrick Oleary, and Roald le Roux, Boostr specializes in advertising management solutions. Headquartered in San Francisco, US, the company has completed 3 deals, with the most recent on July 17, 2020, involving a Series A funding round of USD 7.10 mn led by Vocap Investment Partners. The company's total funding raised amounts to USD 7.10 mn, establishing a valuation of USD 30.22 mn.Boostr offers an integrated advertising management platform that includes a Customer Relationship Management (CRM) system, an Order Management System (OMS), and a Proposal IQ engine, designed to streamline the ad sales process for media businesses. The platform enables users to automate the generation of proposals, manage client relationships, and efficiently track inventory and campaign performance. Key features include real-time data analytics, automated workflows, and integrations with other software, facilitating communication between sales, ad operations, and finance teams. Boostr serves clients including major media agencies and publishers such as BuzzFeed and Weatherbug, primarily in the North American and European markets.Boostr generates revenue through a subscription-based model, offering its platform as a comprehensive solution for advertising sales and operations. Clients typically enter into annual or multi-year contracts for services that include CRM, OMS, and automated proposal generation. Pricing structures are reflective of the scale and complexity of client needs, enhancing operational efficiency and supporting quicker campaign execution and improved financial forecasting.In July 2020, Boostr raised USD 7.0 mn in Series A funding, which will be utilized to support the development of new products and expansion into additional markets. The company aims to enhance its platform features and increase its presence in the media landscape, with targeted efforts towards growing its clientele within North America and Europe.

## Funding rounds

- Series A, Jul 17, 2020, $7.1M — Bertelsmann Digital Media Investments, Vocap Investment Partners, C2 Ventures, Aperiam Ventures
- Seed, Sep 22, 2017, $1M — Bertelsmann Digital Media Investments

## Investors

- Bertelsmann Digital Media Investments (https://capitalatlas.ai/funds/bertelsmann-digital-media-investments) — Seed, Series A
- Vocap Investment Partners (https://capitalatlas.ai/funds/vocap-investment-partners) — Series A
- C2 Ventures (https://capitalatlas.ai/funds/c2-ventures) — Series A
- Aperiam Ventures (https://capitalatlas.ai/funds/aperiam-ventures) — Series A