# BoomTown ROI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/boomtown-roi

- Industry: Software
- Headquarters: Charleston, US
- Website: www.boomtownroi.com/
- Total disclosed funding: $20M
- Latest round: Series A (Sep 4, 2014)
- Investors on record: 2

## About

BoomTown ROI, LLC, founded in 2006 in Charleston, US, focuses on providing technology solutions for the real estate sector. In January 2023, InsideRE, LLC acquired BoomTown ROI, LLC.

BoomTown offers a comprehensive suite of real estate marketing software and technology solutions designed to facilitate lead generation, enhance customer relationship management (CRM), and improve lead management services. Their core products include IDX websites that integrate seamlessly with real estate listings, an intelligent CRM system that allows for personalized lead engagement, and additional lead management services tailored to the unique needs of real estate professionals. These solutions are designed to address the challenges of connecting with potential leads, optimizing engagement, and ultimately driving business growth for agents, brokers, and lenders. BoomTown serves a diverse client base of over 40,000 real estate professionals across various geographic markets, including North America, and is recognized for its effectiveness in boosting lead conversion rates and streamlining operational efficiencies.

BoomTown's revenue model primarily revolves around subscription-based services that provide clients access to their suite of real estate marketing tools. Clients typically engage with BoomTown through structured subscription plans that vary according to the scale and needs of their business, ranging from entry-level offerings for solo agents to advanced enterprise platforms for larger teams or brokerage firms. These plans include features such as lead generation tools and predictive CRM capabilities, which are essential for maximizing return on investment in lead management. The company focuses on B2B transactions, catering to real estate professionals who leverage BoomTown's technology for enhanced customer acquisition and relationship management. Specific pricing structures for the various service tiers are designed to accommodate the evolving requirements of BoomTown's clients, facilitating scalable growth as their business expands.

The company is developing additional features for its suite of marketing solutions and plans to enhance its market presence in North America and potentially explore international markets in the coming years.

## Funding rounds

- Series A, Sep 4, 2014, $20M — Adams Street Partners, Susquehanna Growth Equity

## Investors

- Adams Street Partners (https://capitalatlas.ai/funds/adams-street-partners) — Series A
- Susquehanna Growth Equity (https://capitalatlas.ai/funds/susquehanna-growth-equity) — Series A