# BONX

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bonx

- Industry: Consumer Products
- Headquarters: Tokyo, Japan
- Website: www.bonx.co
- Total disclosed funding: $18M
- Latest round: Series E (May 24, 2023)
- Investors on record: 16

## About

Based in Japan, BONX designs and develops innovative communication solutions, focusing on hands-free audio communication for outdoor enthusiasts and teams engaged in various activities.Founded in 2014 and headquartered in Tokyo, Japan, BONX specializes in wearable communication technology. The company has successfully completed 7 deals, with its most recent funding occurring on November 12, 2024, where they raised JPY 600.000 mn in a Series E round, supported by investors including Lotte Ventures Japan and NTT sonority, Inc. The total amount raised by BONX stands at JPY 600.000 mn, resulting in a current company valuation of JPY 4,531.188 mn.Bonx specializes in delivering innovative communication solutions tailored for active individuals and teams in demanding environments. Their flagship product, the Bonx Grip, is a wearable communication device designed to facilitate instant, hands-free audio communication among users engaged in outdoor activities such as skiing, hiking, and cycling. This device connects through a Bluetooth network, allowing users to communicate seamlessly without the need for smartphones, thus enhancing safety and collaboration while participating in high-energy activities. Bonx primarily targets outdoor enthusiasts, adventure sports teams, and professional guides, serving clients across various geographical markets, including North America, Europe, and parts of Asia where outdoor sports are prevalent.Bonx generates revenue through the sale of its communication devices and associated services. The business model primarily focuses on direct-to-consumer sales through their online platform, complemented by partnerships with retailers who specialize in outdoor and sports equipment. Customers typically purchase the Bonx Grip either as a standalone unit or in bundled packages that may include additional accessories or support services. The pricing structure is designed to cater to both individual users and teams, with specific plans aimed at enhancing user experience during outdoor activities. Through these various channels, Bonx ensures a steady flow of transactions, solidifying its position in the market as a leader in communication solutions for active lifestyles.In November 2024, BONX Inc. raised an undisclosed amount in venture funding from new investors East Nippon Expressway and Safie Ventures Inc., with returning investor NTT sonority, Inc. also participating in this round. The company plans to utilize this funding to continue the development of its products and technology. Specific details on upcoming product launches have not been disclosed; however, the funding will support ongoing advancements in their existing product line. Additionally, BONX aims to expand its presence in new geographic regions, targeting markets in North America and Europe for enhanced outreach by the end of 2025.

## Funding rounds

- Series E, May 24, 2023, $4.3M — Lotte Ventures Japan, NTT sonority, Inc.
- Series D, Sep 6, 2021, $6.4M — Globis Capital Partners, MORI TRUST CO., LTD., JR East Start Up
- Series C, Apr 27, 2020, $2.9M — Innovation Engine, Hack Ventures, Keio Innovation Initiative, Kaga Electronics Co., Ltd, TIS, Kanematsu Communications Limited
- Series A, Feb 27, 2018, $4.3M — Sansei Capital Investment, Mitsubishi UFJ Capital, Adways, Kaga Electronics Co., Ltd, IP Bridge, Edge Labs, Inc.

## Investors

- Sansei Capital Investment (https://capitalatlas.ai/funds/sansei-capital-investment) — Series A
- Mitsubishi UFJ Capital (https://capitalatlas.ai/funds/mitsubishi-ufj-capital) — Series A
- Adways — Series A
- Kaga Electronics Co., Ltd — Series A, Series C
- IP Bridge — Series A
- Edge Labs, Inc. — Series A
- Innovation Engine (https://capitalatlas.ai/funds/innovation-engine) — Series C
- Hack Ventures (https://capitalatlas.ai/funds/hack-ventures) — Series C
- Keio Innovation Initiative (https://capitalatlas.ai/funds/keio-innovation-initiative) — Series C
- TIS — Series C
- Kanematsu Communications Limited — Series C
- Globis Capital Partners (https://capitalatlas.ai/funds/globis-capital-partners) — Series D
- MORI TRUST CO., LTD. — Series D
- JR East Start Up (https://capitalatlas.ai/funds/jr-east-start-up) — Series D
- Lotte Ventures Japan (https://capitalatlas.ai/funds/lotte-ventures-japan) — Series E
- NTT sonority, Inc. — Series E