# Bonus.ly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bonus-ly

- Industry: Internet
- Headquarters: Boulder, US
- Website: www.bonus.ly
- Total disclosed funding: $37M
- Latest round: Series B (Feb 3, 2023)
- Investors on record: 6

## About

Bonus.ly, based in the US, specializes in an employee recognition and rewards platform that enhances workplace culture and fosters peer-to-peer recognition, promoting engagement and motivation among employees.Founded in 2012 in Boulder, US, Bonus.ly operates as a standalone entity without any known parent or subsidiary companies. The company was founded by Raphael Crawford-Marks, who serves as the CEO. Bonus.ly has raised a total of USD 25.00 mn in funding through 5 deals, with the most recent Series B round occurring on February 3, 2023, led by Ankona Capital and featuring investors such as Access Venture Partners, FirstMark Capital, and Next Frontier Capital. Since its inception, the company has not undergone any significant pivots in its business strategy.Bonus.ly's primary offering is its employee recognition and rewards platform, designed to improve workplace culture and enhance peer-to-peer recognition. This platform allows organizations to acknowledge employee contributions meaningfully, fostering motivation and engagement. Features include customized rewards such as gift cards and tools for tracking recognition trends through dashboards. Bonus.ly serves various clients across multiple sectors, focusing on those that prioritize employee engagement and retention strategies in both North America and Europe.Bonus.ly generates revenue through a subscription-based model, offering organizations access to its recognition platform via tiered subscription plans tailored to different organizational sizes. Clients pay recurring subscription fees that enable them to utilize the complete suite of features, which includes reward catalog management and analytics dashboards, reflecting the company's commitment to delivering value through its recognition software.In February 2023, Bonus.ly raised USD 25.00 mn in Series B funding, led by Ankona Capital, to build its analytics capabilities, enhance its platform, and boost sales and marketing efforts for expanded go-to-market activities. The company plans to introduce new products aimed at improving employee engagement and recognition experiences. Additionally, Bonus.ly is looking to expand its operations into untapped markets across North America and Europe, utilizing the recent funding to support these initiatives.

## Funding rounds

- Series B, Feb 3, 2023, $25M — Access Venture Partners, FirstMark Capital, Next Frontier Capital, Ankona Capital
- Series A, Jun 1, 2020, $9M — Access Venture Partners, FirstMark Capital, Next Frontier Capital, Operator VC
- Seed, Apr 5, 2019, $1.5M — FirstMark Capital, Bloomberg Beta
- Seed, Dec 2, 2014, $1M — FirstMark Capital, Bloomberg Beta

## Investors

- FirstMark Capital (https://capitalatlas.ai/funds/firstmark-capital) — Seed, Series A, Series B
- Bloomberg Beta (https://capitalatlas.ai/funds/bloomberg-beta) — Seed
- Access Venture Partners (https://capitalatlas.ai/funds/access-venture-partners) — Series A, Series B
- Next Frontier Capital (https://capitalatlas.ai/funds/next-frontier-capital) — Series A, Series B
- Operator VC — Series A
- Ankona Capital (https://capitalatlas.ai/funds/ankona-capital) — Series B