# Bonobos

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bonobos

- Industry: Internet
- Headquarters: New York, US
- Website: www.bonobos.com
- Total disclosed funding: $119M
- Latest round: Series D (May 5, 2014)
- Investors on record: 13

## About

Bonobos, Inc. is a US-based company specializing in stylish men's clothing and accessories, focusing on providing a well-curated collection that emphasizes fit, comfort, and versatility for various occasions.Founded in 2007 in New York, Bonobos, Inc. offers a distinct range of men’s apparel. The company was acquired by WHP Global and Express Inc. in April 2023 for USD 75 mn, transitioning from Wal-Mart Stores, Inc. The current CEO, David Sasson, leads the firm which has completed 12 deals in total, with its latest investment round occurring in April 2023, raising USD 75 mn through an ADD-ON funding round, bringing total funds raised to USD 310 mn.Bonobos primarily specializes in men's clothing and accessories, offering a curated selection that includes tops, bottoms, suits, blazers, and golf apparel. The core product line emphasizes fit, style, and comfort, targeting fashion-conscious men who seek versatile options for both casual and formal occasions. Their lightweight collections, best-sellers, and popular linen offerings cater to various climate needs and personal preferences, addressing the end-use cases of comfort and style in everyday wear. Bonobos serves a diverse clientele, including young professionals and established men seeking to elevate their wardrobe. The company's products are distributed across the United States, with a strong online presence that allows access to customers nationwide.Bonobos generates revenue primarily through direct-to-consumer sales, where customers purchase items directly from the company’s website. The transaction structure relies on a straightforward retail model, where individual products are offered at set prices, enabling consumers to select items based on their preferences. Key offerings include signature products such as tailored suits and innovative casual wear, which are part of their flagship collections. The pricing strategy reflects the quality and craftsmanship of the garments, appealing to customers willing to invest in stylish and well-fitting clothing. Bonobos also promotes bundled purchases, encouraging customers to buy multiple items at a discounted rate, enhancing both customer satisfaction and revenue generation.With the recent acquisition by WHP Global and Express Inc. in April 2023, Bonobos plans to leverage this partnership to expand its product offerings, focusing on new designs tailored for upcoming seasons. Targeted geographic expansions are also in development, with plans to enter additional markets across North America by the end of 2024. The USD 75 mn raised in the latest ADD-ON round will be utilized to support these strategic initiatives, enhancing product development and marketing efforts.

## Funding rounds

- Series D, May 5, 2014, $55M — Accel, Lightspeed Venture Partners, Mousse Partners, Forerunner Ventures, Felicis Ventures, Glynn Capital, Nordstrom, Inc., Corazon Capital, Coppel, M7 Tech Partners, Sandbridge Capital
- Series C, Apr 4, 2012, $30M — Accel, Lightspeed Venture Partners, Mousse Partners, Forerunner Ventures, Glynn Capital, Nordstrom, Inc.
- Series C, Jan 17, 2012, $8M — Accel, Lightspeed Venture Partners, JCP Capital
- Angel, Dec 22, 2010, $3.9M — Stage One Capital
- Series C, Dec 16, 2010, $19M — Accel, Lightspeed Venture Partners, Stage One Capital
- Series B, Jun 19, 2009, $3M — Stage One Capital
- Series A, Feb 5, 2008, $0.8M — Stage One Capital

## Investors

- Stage One Capital (https://capitalatlas.ai/funds/stage-one-capital) — Series A, Series B, Series C, Angel
- Accel (https://capitalatlas.ai/funds/accel) — Series C, Series D
- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Series C, Series D
- JCP Capital (https://capitalatlas.ai/funds/jcp-capital) — Series C
- Mousse Partners — Series C, Series D
- Forerunner Ventures (https://capitalatlas.ai/funds/forerunner-ventures) — Series C, Series D
- Glynn Capital (https://capitalatlas.ai/funds/glynn-capital) — Series C, Series D
- Nordstrom, Inc. — Series C, Series D
- Felicis Ventures (https://capitalatlas.ai/funds/felicis-ventures) — Series D
- Corazon Capital (https://capitalatlas.ai/funds/corazon-capital) — Series D
- Coppel — Series D
- M7 Tech Partners (https://capitalatlas.ai/funds/m7-tech-partners) — Series D
- Sandbridge Capital (https://capitalatlas.ai/funds/sandbridge-capital) — Series D