# Boluo Banma Housing Guidelines

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/boluo-banma-housing-guidelines

- Industry: Consumer Products
- Headquarters: Shanghai, China
- Total disclosed funding: $2M
- Latest round: Series A (Apr 7, 2021)
- Investors on record: 3

## About

Founded in 2016 and based in Shanghai, China, Boluo Banma Housing Guidelines began as a self-media platform offering residential lifestyle content. Over time, it expanded into product development, focusing on ergonomic household goods such as neck pillows and office cushions. In April 2021, the company completed a series A funding round from new investor GP Capital.

The company operates as a dual-content and product platform. It publishes articles and guides on home decoration and lifestyle topics across social media platforms. It also designs and markets self-developed ergonomic products such as cushions and pillows. Products are sold via e-commerce channels like Tmall and through direct sales on WeChat mini-programs.

The company generates revenue through the direct sale of branded household goods online, supplemented by content-driven engagement that supports customer acquisition and product interest.

Following the funding in 2021, the company plans to use the investment to develop and upgrade its products.

## Funding rounds

- Series A, Apr 7, 2021 — GP Capital
- Series A, Dec 7, 2018, $1.4M — Legend Star
- Angel, Oct 1, 2016, $0.6M — Gaozhang Capital

## Investors

- Gaozhang Capital (https://capitalatlas.ai/funds/gaozhang-capital) — Angel
- Legend Star (https://capitalatlas.ai/funds/legend-star) — Series A
- GP Capital (https://capitalatlas.ai/funds/gp-capital) — Series A