# BoldKing

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/boldking

- Industry: Consumer Products
- Headquarters: Amsterdam, Netherlands
- Website: www.boldking.com
- Total disclosed funding: $11M
- Latest round: Series B (Nov 22, 2019)
- Investors on record: 2

## About

BoldKing, headquartered in Amsterdam, Netherlands, is a manufacturer specializing in shaving and grooming products designed to enhance the shaving experience for users.BoldKing was founded in 2013 in Amsterdam, Netherlands. The company focuses on providing innovative shaving solutions without any noted pivots in business strategy. Founders Rochdi Darrazi and Tibo Diepenhorst lead the firm with CEO Piet-Hein Smit at the helm. BoldKing has completed a total of 3 deals, including its latest funding round, Series B, raising EUR 10.00 mn from investors JamJar Investments and Slingshot Capital BV. The total amount raised by the company stands at EUR 10.00 mn.BoldKing specializes in shaving and grooming products, providing a comprehensive range of items designed to cater to the diverse needs of its user base. The core line includes razors, flexible blades, shaving gels, aftershaves, and grooming kits, all engineered for smooth and comfortable shaving experiences. The blades feature unique flexibility, minimizing irritation during use. BoldKing also offers a subscription service, BoldkingRepeat, allowing customers customizable delivery schedules to manage their supplies conveniently. Their products target a broad audience, including both men and women, across Europe, North America, and select regions in Asia.Boldking's revenue model emphasizes direct-to-consumer sales via its online platform. Income is generated through individual product sales and the BoldkingRepeat subscription service, which provides a 20% discount on blades and other products, along with free shipping. This service allows customers to select their delivery frequency, enhancing convenience. The pricing structure is designed to appeal to a wide audience, with flagship items like the Shaving Set offered at competitive rates. Features such as the ability to pause or cancel subscriptions improve customer satisfaction and retention.BoldKing plans to leverage recent funding to support the development of new products and expand into new geographic markets. They are focusing on launching additional grooming products, although specific release dates have not been disclosed. The company aims to enhance its presence in targeted markets in Europe and North America. The recent funding, raised from a new investor MaasInvest, will facilitate these growth initiatives.

## Funding rounds

- Series B, Nov 22, 2019, $11M — JamJar Investments, Slingshot Capital BV

## Investors

- JamJar Investments (https://capitalatlas.ai/funds/jamjar-investments) — Series B
- Slingshot Capital BV — Series B