# BoldHue

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/boldhue

- Industry: Consumer Products
- Headquarters: Aurora, US
- Website: www.boldhue.com/
- Total disclosed funding: $3.4M
- Latest round: Seed (Mar 19, 2024)
- Investors on record: 4

## About

Founded in 2020 and based in Colorado, US, BoldHue, Inc., formerly known as MimicID LLC., operates as a beauty technology that provides a device for consumer beauty product needs. In March 2024, BoldHue, Inc. raised USD 3.37 million in seed funding led by Lucas Venture Group, including Capital Eleven, Backstage Capital, and Tacoma Venture Fund.

The company's primary product is an advanced device designed to personalize the foundation experience, ensuring users achieve a perfectly matched skin tone. The BoldHue device is a user-friendly and technologically advanced beauty device that enables users to turn it on, load the supplied foundation jar, and close the bottom drawer. The device includes a specialized wand that users can remove to scan their faces in three separate spots. These vibration-based scans capture the precise skin hue. After the scans are completed, the wand is returned to the device, which displays the personalized shade generated just for the individual.

The organization plans to use the March 2024 funding to hire executive staff and support its first round of kits.

## Funding rounds

- Seed, Mar 19, 2024, $3.4M — Lucas Venture Group, Backstage Capital, Tacoma Venture Fund, Capital Eleven

## Investors

- Lucas Venture Group (https://capitalatlas.ai/funds/lucas-venture-group) — Seed
- Backstage Capital (https://capitalatlas.ai/funds/backstage-capital) — Seed
- Tacoma Venture Fund (https://capitalatlas.ai/funds/tacoma-venture-fund) — Seed
- Capital Eleven (https://capitalatlas.ai/funds/capital-eleven) — Seed