# Boldfit

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/boldfit

- Industry: Consumer Products
- Headquarters: Bangalore, India
- Website: www.boldfit.in
- Total disclosed funding: $13M
- Latest round: Series A (Nov 7, 2024)
- Investors on record: 1

## About

Based in Bangalore, India, and founded in 2018, Bling Brands Private Limited doing business as Boldfit is dedicated to health and fitness products, providing a range of nutritional supplements and gym equipment. The company recently raised INR 1.1 billion in funding from Bessemer Venture Partners on November 7, 2024, bringing their total amount raised to INR 1.1 billion. 

 Boldfit offer port health and wellness. Their core offerings include apparel, nutrition supplements, fitness accessories, and specialized equipment tailored to meet the needs of fitness enthusiasts and athletes.  Boldfit serves a diverse clientele that includes individual consumers, fitness professionals, and sports teams seeking reliable and products to support their training regimens. The company markets its products primarily in India and has expanded into various international markets, catering to customers in regions like the United States, Europe, and Southeast Asia. 

Boldfit generates revenue through a direct-to-consumer model, primarily utilizing e-commerce platforms to facilitate transactions. Customers typically engage with the brand through their online store, purchasing products such as the Boldfit Chugger and various apparel items at set prices. The transaction structure is straightforward, with consumers paying upfront for products selected from the website.  The pricing strategy incorporates discounts for first-time buyers and promotional offers, enhancing customer acquisition and retention efforts. 

In November 2024, Boldfit raised INR 1.1 billion in venture funding from new investor Bessemer Venture Partners. The company plans to use this funding to enhance product innovation and expand its brand presence. They are designing and launching new products aimed at diversifying their offerings, with specific plans to enter additional markets in Europe and Southeast Asia by the end of 2025.

## Funding rounds

- Series A, Nov 7, 2024, $13M — Bessemer Venture Partners

## Investors

- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Series A