# Bold Metrics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bold-metrics

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.boldmetrics.com
- Total disclosed funding: $12M
- Latest round: Series A (May 26, 2022)
- Investors on record: 10

## About

Bold Metrics, Inc. delivers advanced AI body data solutions that enable improved fit and sizing in the apparel industry, utilizing digital twin technology to enhance customer experiences and reduce return rates.Founded in 2012 and headquartered in San Francisco, US, Bold Metrics, Inc. focuses on providing AI-driven solutions for the apparel industry. The company was co-founded by Adrian Husbands, Daina Burnes, and Morgan Linton, with Daina Burnes currently serving as CEO. Bold Metrics has successfully raised USD 8.00 mn in Series A funding led by Bessemer Venture Partners on May 26, 2022. The total amount raised by the company to date is USD 8.00 mn, with a current valuation of USD 24.54 mn. Throughout its journey, Bold Metrics has completed 7 funding deals.Bold Metrics specializes in advanced AI body data solutions that leverage digital twin technology to enhance fit and sizing within the apparel industry. Their core offerings include the Smart Size Chart, Virtual Sizer, Apparel Insights™, Virtual Tailor, and Contactless Fit™. These products provide retailers with precise size recommendations and personalized fitting experiences, addressing common challenges in eCommerce such as high return rates. The technology maps over 50 individual body measurements for each shopper, creating a unique digital twin for tailored fit recommendations. Bold Metrics serves a diverse clientele across North America, Europe, and parts of Asia, focusing on improving customer satisfaction through enhanced fit solutions.Bold Metrics operates primarily on a subscription-based revenue model, charging clients for access to its AI-powered sizing solutions. Transactions occur through partnerships with retailers and brands, integrating Bold Metrics' technology into their eCommerce platforms. Each product, including the Smart Size Chart and Virtual Tailor, is offered as part of a comprehensive service package, with pricing varying based on client needs. Revenue is generated from ongoing subscription fees and customization services, as brands utilize insights from the Apparel Insights™ tool to optimize their offerings and distribution strategies, fostering long-term client relationships.In May 2022, Bold Metrics, Inc. raised USD 8.00 mn in Series A funding, which it plans to utilize to accelerate its expansion into new growth markets, enhance its research and development, and deepen its core competencies. The company aims to design and launch new products, although specific release dates and product details have not been disclosed. Bold Metrics is targeting expansion into additional geographic regions, focusing on enhancing its presence in markets across North America, Europe, and parts of Asia.

## Funding rounds

- Series A, May 26, 2022, $8M — Bessemer Venture Partners, Lytical Ventures, ValueStream Ventures, Nanban Ventures
- Seed, Aug 31, 2017, $2.5M — Techstars, Corsa Ventures, Riverwalk Capital Partners, Tahoma Ventures, Elementum Ventures
- Seed, Jan 19, 2015, $1M — Elementum Group, Corsa Ventures, Riverwalk Capital Partners, Tahoma Ventures
- Seed, Sep 12, 2014, $0.4M — Techstars
- Seed, Jun 1, 2014 — Tahoma Ventures

## Investors

- Tahoma Ventures (https://capitalatlas.ai/funds/tahoma-ventures) — Seed
- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- Elementum Group — Seed
- Corsa Ventures (https://capitalatlas.ai/funds/corsa-ventures) — Seed
- Riverwalk Capital Partners (https://capitalatlas.ai/funds/riverwalk-capital-partners) — Seed
- Elementum Ventures (https://capitalatlas.ai/funds/elementum-ventures) — Seed
- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Series A
- Lytical Ventures (https://capitalatlas.ai/funds/lytical-ventures) — Series A
- ValueStream Ventures (https://capitalatlas.ai/funds/valuestream-ventures) — Series A
- Nanban Ventures (https://capitalatlas.ai/funds/nanban-ventures) — Series A