# Bold Innovation Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bold-innovation-group

- Industry: Software
- Headquarters: Winnipeg, Canada
- Website: www.boldcommerce.com
- Total disclosed funding: $44M
- Latest round: Series B (Jan 19, 2021)
- Investors on record: 3

## About

Bold Innovation Group Ltd. is a technology company specializing in payment integration solutions designed to streamline payment processing for merchants using open-source eCommerce platforms.Founded in 2012 in Winnipeg, Canada, Bold Innovation Group Ltd. develops innovative payment integration tools for eCommerce platforms. The company has successfully raised CAD 35.000 mn in Series B funding, led by OMERS Ventures, with participation from Round13 Capital and Whitecap Venture Partners.Bold Booster specializes in providing a comprehensive payment integration solution designed to streamline the payment processing experience for merchants utilizing open-source eCommerce platforms like Magento, Adobe Commerce, OpenCart, and Gravity Forms. Their primary offering is an integration tool that connects payment gateways to these platforms through a single interface, thus eliminating complexities associated with managing multiple integrations. This service enhances the checkout experience by allowing merchants to access advanced payment options such as Apple Pay, Google Pay, and PayPal Fastlane without incurring additional costs or altering existing checkout customizations. Bold Booster caters to a diverse client base, including eCommerce merchants across various geographical markets, including North America and Europe, allowing them to reach customers who demand efficient and modern payment solutions.The revenue model for Bold Booster is primarily structured around service subscriptions and partnerships with payment gateway providers. Merchants who utilize the Bold Booster integration typically pay a fee associated with the service, which may include a monthly subscription for access to advanced features. This model allows for a direct B2B relationship, where retailers leverage Bold Booster's capabilities to enhance their payment processing systems. The firm’s flagship products, such as the Bold Booster for PayPal extension, enable merchants to tap into PayPal’s wide array of payment solutions, thereby facilitating transactions that enhance revenue generation for both parties. Customers benefit from a seamless checkout experience, which is critical in driving sales and customer loyalty within the competitive eCommerce landscape.In January 2021, Bold Innovation Group Ltd. raised CAD 35.000 mn in Series A funding, which will be utilized to enhance their product offerings and expand into new markets. The company is exploring opportunities to introduce additional payment integration features and is focusing on expanding its operations in North America and Europe within the next two years. This funding will enable Bold to accelerate development efforts and refine their solutions to meet the evolving needs of eCommerce merchants.

## Funding rounds

- Series B, Jan 19, 2021, $28M — Whitecap Venture Partners, OMERS Ventures, Round13 Capital
- Series A, Jan 16, 2019, $17M — Whitecap Venture Partners, Round13 Capital

## Investors

- Whitecap Venture Partners (https://capitalatlas.ai/funds/whitecap-venture-partners) — Series A, Series B
- Round13 Capital (https://capitalatlas.ai/funds/round13-capital) — Series A, Series B
- OMERS Ventures (https://capitalatlas.ai/funds/omers-ventures) — Series B