# BodyMedia

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bodymedia

- Industry: Medical Devices & Equipment
- Headquarters: Pittsburgh, US
- Website: www.bodymedia.com
- Total disclosed funding: $47M
- Latest round: Series E (May 30, 2012)
- Investors on record: 14

## About

BodyMedia, Inc. specializes in developing innovative wearable technology that monitors physical activity and health metrics. The company focuses on providing actionable insights to enhance personal health and fitness through its advanced devices.Founded in 1999 in Pittsburgh, US, BodyMedia, Inc. develops wearable devices that track health and fitness data. In April 2013, BodyMedia was acquired by Jawbone for over USD 100 million. BodyMedia has successfully completed 13 total deals, with its most recent deal occurring on April 30, 2013. AliphCom, Inc. led the LATEST ROUND, which was an Add-on and Trade Sale. The company has raised a total of USD 9.16 mn.BodyMedia offers a range of products primarily focused on health tracking technology, including wearable fitness monitors that provide users with insights into their physical activity, sleep patterns, and calorie expenditure. Their flagship products have been designed to enhance user experience by integrating advanced sensors and analytics, thus serving individuals looking to improve their health and fitness. The target customer base includes health-conscious individuals and fitness enthusiasts across various regions.The company's revenue generation model is based on subscription plans and direct sales of its fitness monitoring devices. Customers typically engage through subscription services that provide ongoing access to health data analytics, ensuring consistent revenue. Collaborations with retailers also facilitate product distribution, expanding BodyMedia's market reach. Pricing plans are aligned with the features of their offerings, appealing to both individual consumers and business clients.Moving forward, BodyMedia, Inc. plans to launch new products that enhance their existing technology, focusing on updates to their wearable devices for better accuracy and user engagement. Specific geographic expansion plans aim at entering new markets in North America and Europe by 2025. The recent funding from the acquisition by Jawbone will support these product developments and market expansions, enhancing their capabilities and consumer reach.

## Funding rounds

- Series E, May 30, 2012, $9.2M — Magarac Venture Partners, Comcast Ventures, ePlanet Capital, InCube Ventures, Ascension Ventures
- Series E, Mar 13, 2012, $2.7M — Draper Fisher Jurvetson, Magarac Venture Partners
- Series E, Apr 17, 2009, $4.3M — Draper Fisher Jurvetson, Ascension Ventures
- Series E, May 21, 2007, $4.5M — Magarac Venture Partners, DQE Enterprises, Ascension, Prescient Capital
- Series E, Jan 5, 2006, $0.9M — Magarac Venture Partners, DQE Enterprises, Prescient Capital
- Series E, Sep 8, 2005, $6M — Draper Fisher Jurvetson, Magarac Venture Partners, Ascension Ventures, DQE Enterprises, Prescient Capital
- Series D, Sep 28, 2004, $2.1M — Magarac Venture Partners
- Series C, Jul 7, 2003, $3.5M — Magarac Venture Partners, ePlanet Capital, Saturn Partners, University of Pittsburgh Medical Center
- Series B, Jul 24, 2002, $0.7M — Magarac Venture Partners, ePlanet Capital, Saturn Partners, University of Pittsburgh Medical Center, Prescient Capital Partners
- Series B, Nov 28, 2001, $5.8M — Magarac Venture Partners, ePlanet Capital, UPMC Health Plan, Inc., Prescient Capital, Saturn Capital Inc.
- Series A, May 30, 2000, $7M — Magarac Venture Partners

## Investors

- Magarac Venture Partners (https://capitalatlas.ai/funds/magarac-venture-partners) — Series A, Series B, Series C, Series D, Series E
- ePlanet Capital (https://capitalatlas.ai/funds/eplanet-capital) — Series B, Series C, Series E
- UPMC Health Plan, Inc. — Series B
- Prescient Capital — Series B, Series E
- Saturn Capital Inc. — Series B
- Saturn Partners (https://capitalatlas.ai/funds/saturn-partners) — Series B, Series C
- University of Pittsburgh Medical Center — Series B, Series C
- Prescient Capital Partners — Series B
- Draper Fisher Jurvetson (https://capitalatlas.ai/funds/draper-fisher-jurvetson) — Series E
- Ascension Ventures (https://capitalatlas.ai/funds/ascension-ventures) — Series E
- DQE Enterprises — Series E
- Ascension (https://capitalatlas.ai/funds/ascension) — Series E
- Comcast Ventures (https://capitalatlas.ai/funds/comcast-ventures) — Series E
- InCube Ventures — Series E