# Bodhi Brands Pvt.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bodhi-brands-pvt

- Industry: Retail
- Headquarters: Mumbai, India
- Website: velvetcase.com
- Total disclosed funding: $1.1M
- Latest round: Seed (Jan 10, 2018)
- Investors on record: 2

## About

Bodhi Brands Pvt. Ltd. operates Velvet Case, specializing in high-quality luxury funeral products such as caskets and urns, catering to the needs of funeral service providers and direct consumers.Bodhi Brands Pvt. Ltd. is the parent company of Velvet Case, which provides premium funeral products. Founded by Kapil Hetamsaria and Shivani Khemka, the firm is headquartered in Mumbai, India. The company raised INR 9.67 million in a SEED round of funding on January 10, 2018, led by Uniqorn Ventures, bringing the total amount raised to INR 9.69 million, with a current valuation of INR 1,668.83 million.Velvet Case specializes in high-quality luxury products for the funeral industry, focusing on premium caskets, urns, and embalming fluid containers. Their offerings are designed for funeral home operators and direct consumers, ensuring a range of durable and aesthetically pleasing options. The company targets North America and specific international markets, addressing the growing demand for premium funeral care solutions.In the most recent fiscal year of 2023, Velvet Case reported a revenue of INR 234,858.30 and an EBITDA of INR -47,373.90. The revenue primarily comes from B2B transactions with funeral homes, along with direct-to-consumer sales through their website and retail partners.Bodhi Brands Pvt. Ltd. plans to utilize the recent SEED funding of INR 9.67 million to design and launch new products aimed at enhancing their luxury offerings. Additionally, they seek to expand into new markets, particularly in Europe and Asia, by 2025. Recent funding will support these initiatives, including expanding their manufacturing capabilities to meet increased demand.

## Funding rounds

- Seed, Jan 10, 2018, $0.1M — Uniqorn Ventures
- Angel, Nov 24, 2014, $1M — The Chennai Angels

## Investors

- The Chennai Angels (https://capitalatlas.ai/funds/the-chennai-angels) — Angel
- Uniqorn Ventures (https://capitalatlas.ai/funds/uniqorn-ventures) — Seed