# Bocks

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bocks

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.cleancult.com
- Total disclosed funding: $31M
- Latest round: Series B (Apr 7, 2025)
- Investors on record: 17

## About

Based in the US, Bocks, Inc. operates as Cleancult, offering eco-friendly cleaning solutions that replace traditional plastic products with sustainable alternatives for environmentally conscious consumers.Bocks, Inc., founded in 2017, is headquartered in New York, US. The company specializes in sustainable cleaning solutions. It has secured a total of USD 1.69 mn in funding through its Series B round, co-led by returning investors SageHill Capital and MAYWIC Select Investments. The company has completed four deals to date, with its most recent funding round occurring on April 7, 2025, bringing its total amount raised to USD 1.69 mn and its current valuation to USD 100.304 mn. Ryan Lupberger serves as both the CEO and Founder of the company.Cleancult specializes in eco-friendly cleaning solutions designed to replace traditional plastic-based cleaning products with sustainable alternatives. Their core offerings include powerful cleaning formulas packaged in reusable aluminum bottles, accompanied by recyclable paper-based refills. The company's products cater to consumers seeking effective cleaning solutions free from harsh chemicals and toxic ingredients, addressing prevalent concerns regarding plastic waste and environmental impact. Cleancult’s clientele primarily consists of environmentally-conscious consumers, families, and individuals looking for safer cleaning options. The products are marketed and distributed across various geographical markets in the United States, including major retail chains such as Target, thus broadening their accessibility to a wide range of end users.Cleancult's revenue model is anchored in direct-to-consumer sales through their online platform and retail partnerships, allowing customers to purchase their eco-friendly cleaning products seamlessly. Transactions typically involve the sale of individual products, such as their signature cleaning sprays and laundry detergents, alongside subscription services for regular refills. The pricing structure is designed to incentivize bulk purchases through discounts on multi-pack options or subscription plans, fostering customer loyalty and repeat business. By positioning their offerings in both direct-to-consumer channels and retail partnerships, Cleancult effectively captures a diverse customer base, which includes both environmentally-focused consumers and mainstream shoppers looking for practical cleaning solutions.In April 2025, Bocks, Inc. raised USD 1.69 mn in Series B funding to accelerate growth and expand its nationwide retail presence both in stores and online. The company plans to introduce new eco-friendly products in the coming months, although specific release dates have not been disclosed. Expansion into additional markets across the US is also anticipated as part of their growth strategy.

## Funding rounds

- Series B, Apr 7, 2025, $1.7M — SageHill Capital, MAYWIC Select Investments
- Series B, Sep 3, 2021, $26M — Vanterra Capital, BoxGroup, Anchor Capital, Blue Scorpion Investments, Rachel Zoe Ventures, Gaingels, MAYWIC Select Investments, Karman Ventures, Natureza, Atento Capital, Reynolds Channel, HartBeat Productions, LLC
- Series A, Dec 23, 2019, $3.6M — George Kaiser Family Foundation, Vanterra Capital, SageHill Capital, JL Company I LLC, Ketch Ventures, Moe Funding

## Investors

- George Kaiser Family Foundation — Series A
- Vanterra Capital — Series A, Series B
- SageHill Capital (https://capitalatlas.ai/funds/sagehill-capital) — Series A, Series B
- JL Company I LLC — Series A
- Ketch Ventures (https://capitalatlas.ai/funds/ketch-ventures) — Series A
- Moe Funding (https://capitalatlas.ai/funds/moe-funding) — Series A
- BoxGroup (https://capitalatlas.ai/funds/boxgroup) — Series B
- Anchor Capital — Series B
- Blue Scorpion Investments (https://capitalatlas.ai/funds/blue-scorpion-investments) — Series B
- Rachel Zoe Ventures (https://capitalatlas.ai/funds/rachel-zoe-ventures) — Series B
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series B
- MAYWIC Select Investments (https://capitalatlas.ai/funds/maywic-select-investments) — Series B
- Karman Ventures (https://capitalatlas.ai/funds/karman-ventures) — Series B
- Natureza (https://capitalatlas.ai/funds/natureza) — Series B
- Atento Capital (https://capitalatlas.ai/funds/atento-capital) — Series B
- Reynolds Channel (https://capitalatlas.ai/funds/reynolds-channel) — Series B
- HartBeat Productions, LLC — Series B