# Bobbie Baby

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bobbie-baby

- Industry: Food
- Headquarters: San Francisco, US
- Website: www.hibobbie.com
- Total disclosed funding: $102M
- Latest round: Series C (Jul 6, 2023)
- Investors on record: 11

## About

Based in the US, Bobbie Baby, Inc. operates as a producer of organic infant formulas, designed to closely mimic the nutritional profile of breast milk, catering to health-conscious parents seeking safe feeding options for their infants.Founded in 2017, Bobbie Baby, Inc. is headquartered in San Francisco, US, and specializes in organic infant nutrition. The company was co-founded by Laura Modi and Sarah Hardy. Bobbie has successfully raised USD 51.50 mn in its Series C funding round on July 6, 2023, led by GroundForce Capital, bringing the total amount raised to USD 51.50 mn and a current company valuation of USD 496.005 mn. The firm has completed seven funding deals to date.Bobbie specializes in organic, European-style infant formulas designed to closely mimic the nutritional profile of breast milk. Their core product offerings include the Organic Original Infant Formula, Organic Gentle® Infant Formula for sensitive tummies, and Whole Milk Infant Formula. Each formula is crafted with high-quality, scientifically-backed ingredients that support healthy growth and development for infants from birth to one year. Bobbie's products are aimed at health-conscious parents who seek alternatives to traditional baby formulas laden with additives such as corn syrup and maltodextrin. The company serves markets across the United States, ensuring accessibility to a wide customer base, including individual consumers and healthcare professionals seeking reliable nutrition options for infants.Bobbie generates revenue primarily through direct-to-consumer sales facilitated by subscription services and one-time purchases. Customers can subscribe to receive regular shipments of formula, benefitting from a discount on recurring orders and free shipping. The flagship products include the Organic Original, Organic Gentle®, and Whole Milk Infant Formulas, with pricing reflecting the premium nature of the ingredients and the rigorous quality checks the formulas undergo. Bobbie's business model emphasizes direct relationships with consumers, allowing for personalized service and a community-focused brand.In July 2023, Bobbie Baby, Inc. raised USD 51.50 mn in Series C funding led by PowerPlant Partners, which will be used to purchase Nature’s One and continue its growth. The company plans to introduce new products catering to various infant dietary needs and expand its market reach within the United States, aligning with its strategy to enhance its product offerings and customer base.

## Funding rounds

- Series C, Jul 6, 2023, $52M — GroundForce Capital
- Series B, Jan 28, 2022, $29M — VMG Partners, Park West Asset Management, NextView Ventures, AirAngels
- Series A, Apr 21, 2021, $15M — VMG Partners
- Seed, Dec 16, 2020 — Offline Ventures
- Seed, Oct 28, 2019, $4M — Bolt, Wave Capital, 1st Course Capital
- Seed, Sep 10, 2018, $2.5M — NextView Ventures, Bolt, Precursor Ventures, Lakehouse

## Investors

- NextView Ventures (https://capitalatlas.ai/funds/nextview-ventures) — Seed, Series B
- Bolt (https://capitalatlas.ai/funds/bolt) — Seed
- Precursor Ventures (https://capitalatlas.ai/funds/precursor-ventures) — Seed
- Lakehouse (https://capitalatlas.ai/funds/lakehouse) — Seed
- Wave Capital (https://capitalatlas.ai/funds/wave-capital) — Seed
- 1st Course Capital (https://capitalatlas.ai/funds/1st-course-capital) — Seed
- Offline Ventures (https://capitalatlas.ai/funds/offline-ventures) — Seed
- VMG Partners (https://capitalatlas.ai/funds/vmg-partners) — Series A, Series B
- Park West Asset Management — Series B
- AirAngels (https://capitalatlas.ai/funds/airangels) — Series B
- GroundForce Capital (https://capitalatlas.ai/funds/groundforce-capital) — Series C