# boAt

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/boat

- Industry: Consumer Products
- Headquarters: Mumbai, India
- Website: www.boat-lifestyle.com/
- Total disclosed funding: $230M
- Latest round: Series C (Dec 2, 2022)
- Investors on record: 5

## About

Based in New Delhi, India, and founded in 2016 by co-founders Aman Gupta and Sameer Mehta, Imagine Marketing Limited, doing business as boAt, operates as a provider of audio products and accessories, including earphones, headphones, and speakers, to customers. In February 2024, Imagine Marketing Private Limited raised an undisclosed amount in venture funding from an individual investor. As of 2024, the company is led by its CEO, Vivek Gambhir.

The company provides a wide range of consumer electronics products, such as wireless earphones, earbuds, headphones, smartwatches, and home audio systems. Additionally, the firm also offers mobile accessories, including power banks, chargers, and cables.

The company generates revenue from the sale of electronics products through its e-commerce platform as well as offline retail stores. The firm offers items like Rockerz 255 Z Plus at INR 1,299, Nirvana Ion at INR 1,999, and Airdopes 131 at INR 799. Other products include Airdopes 161 at INR 899, Airdopes 141 at INR 1,099, and a variety of power banks priced between INR 1,099 and INR 1,599.

## Funding rounds

- Series C, Dec 2, 2022, $61M — Malabar Investments, South Lakes Investment, LLC
- Series B, Apr 20, 2021, $6.8M — Qualcomm Ventures
- Series B, Jan 5, 2021, $60M — South Lakes Investment, LLC
- Series B, Jan 5, 2021, $100M — Warburg Pincus
- Series A, Jan 8, 2019, $2.1M — Fireside Ventures

## Investors

- Fireside Ventures (https://capitalatlas.ai/funds/fireside-ventures) — Series A
- South Lakes Investment, LLC (https://capitalatlas.ai/funds/south-lakes-investment-llc) — Series B, Series C
- Warburg Pincus (https://capitalatlas.ai/funds/warburg-pincus) — Series B
- Qualcomm Ventures (https://capitalatlas.ai/funds/qualcomm-ventures) — Series B
- Malabar Investments — Series C