# BNTO

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bnto

- Industry: Retail
- Headquarters: West Hollywood, US
- Website: www.bnto.com
- Total disclosed funding: $19M
- Latest round: Series A (Feb 1, 2025)
- Investors on record: 6

## About

Based in California, US, and founded in 2022 by its CEO Sixuan Li, and co-founder Luigi Caccia, ViaVia Corporation, trading under the name BNTO operates as a video e-commerce platform catered to the Gen-Z consumer. In early 2025, BNTO raised USD 15 million in series A funding led by new investor Notable Capital, with participation from returning investors Basis Set, New Enterprise Associates, and AI Fund.

ViaVia Corporation offers a fashion retail platform that enables live and short-form video content with end-to-end artificial intelligence-powered tech infrastructure for the fashion supply chain. In addition to its shopping platform, ViaVia offers a modern technology stack for fashion brands, spanning AI-powered product lifecycle and supply-chain management through to retail integrations.

The company will use the early 2025 funding to support its expansion plans of its warehouse footprint.

## Funding rounds

- Series A, Feb 1, 2025, $10M — New Enterprise Associates, Basis Set, AI Fund, Notable Capital
- Seed, May 6, 2022, $9.2M — New Enterprise Associates, Basis Set, AI Fund, Exor Seeds, Backend Capital

## Investors

- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Seed, Series A
- Basis Set (https://capitalatlas.ai/funds/basis-set) — Seed, Series A
- AI Fund (https://capitalatlas.ai/funds/ai-fund) — Seed, Series A
- Exor Seeds — Seed
- Backend Capital (https://capitalatlas.ai/funds/backend-capital) — Seed
- Notable Capital (https://capitalatlas.ai/funds/notable-capital) — Series A