# BNI Video

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bni-video

- Industry: Software
- Headquarters: Boxborough, US
- Website: www.bnivideo.com
- Total disclosed funding: $11M
- Latest round: Series B (Oct 12, 2010)
- Investors on record: 5

## About

BNI Video offers innovative digital media solutions focusing on video content, audio tracks, and multimedia services, catering to music enthusiasts, content creators, and businesses.BNI Video, headquartered in Boxborough, US, specializes in digital media solutions with a focus on video and audio content. The company was acquired by Cisco Systems, Inc. in a Trade Sale for USD 99.00 mn, completed in November 2011. With a total of 3 deals, this acquisition marked a pivotal moment in the company's strategy.BNI Video specializes in delivering a range of digital media solutions predominantly focused on video content, audio tracks, and associated multimedia services. Their primary offerings encompass an extensive library of music tracks categorized by genres, including a significant emphasis on electronica, as well as a diverse array of podcasts and video clips designed for entertainment and promotional purposes. The platform is designed to serve various end users, including music enthusiasts, content creators, and businesses looking to leverage audio and visual media for branding, marketing, or educational purposes. The company effectively targets markets within the United States and Europe, providing tailored services to meet the unique demands of these regions. With a user-friendly interface built on the WordPress platform, BNI Video aims to streamline access to its content for its clients, enhancing user engagement and satisfaction.BNI Video generates revenue through a structured model centered on subscriptions and direct-to-consumer sales. Clients, typically businesses and individual consumers, engage with the platform to access music tracks, podcasts, and video content, often through various pricing plans that cater to different usage needs. The company’s revenue channels may include subscription fees for premium content access, one-time purchases for specific audio or video files, and potential partnerships with other businesses for content dissemination. Each transaction is designed to facilitate seamless access to the multimedia offerings, ensuring a steady revenue stream. The focus on providing a diverse selection of trademarked audio and video services enhances the company’s market position while catering to the evolving demands of its customer base.Following the acquisition by Cisco in November 2011, BNI Video plans to leverage its enhanced capabilities to expand its product offerings and enhance its market reach. While specific new products are currently under development, the company aims to introduce innovative content solutions to cater to emerging market trends. BNI Video is targeting expansion into the European market by 2024, aiming to provide localized content services to meet regional demands. The funds from the Trade Sale will be strategically utilized to support these initiatives, enhancing the company's operational capacity and marketing efforts.

## Funding rounds

- Series B, Oct 12, 2010, $1.8M — Castile Ventures, CRV, Comcast Ventures, Cisco Systems, Time Warner Cable Inc.
- Series B, Jul 20, 2010, $8.9M — Castile Ventures, CRV, Comcast Ventures

## Investors

- Castile Ventures (https://capitalatlas.ai/funds/castile-ventures) — Series B
- CRV (https://capitalatlas.ai/funds/crv) — Series B
- Comcast Ventures (https://capitalatlas.ai/funds/comcast-ventures) — Series B
- Cisco Systems — Series B
- Time Warner Cable Inc. — Series B