# bMobilized

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bmobilized

- Industry: Internet
- Headquarters: New York, US
- Website: www.bmobilized.com
- Total disclosed funding: $4M
- Latest round: Series A (Dec 20, 2012)
- Investors on record: 2

## About

bMobilized provides tools for mobile website creation and conversion, enabling businesses to optimize their web presence for mobile users. Their platform simplifies the process of creating mobile-friendly websites, catering to a wide range of industries.bMobilized specializes in mobile website optimization. Founded in New York, US, the company has undergone strategic shifts to focus on mobile solutions. It has received funding through a Series A round, raising USD 2.50 mn from investors including Alliance Venture and Investinor. In total, bMobilized has been involved in three deals. The company was acquired by Rubrikk in January 2015 for an undisclosed amount.bMobilized specializes in mobile website creation and conversion tools that enhance the mobile presence of businesses. Their user-friendly platform allows clients to convert existing websites into mobile-optimized versions without extensive technical knowledge. This service meets the demand for mobile-friendly sites, helping businesses improve accessibility and user experience on mobile devices. Target users include small to medium-sized businesses in sectors such as retail and professional services, with products marketed primarily in North America and Europe.bMobilized generates revenue through subscription-based models, providing clients with access to their mobile conversion tools and services. Clients enter contractual agreements for ongoing access to platform features and support. Pricing structures cater to various business sizes, with different tiers offering additional features for higher-tier subscribers. Key offerings include their mobile website conversion tool, central to their value proposition, and revenue is derived from both direct-to-consumer sales and partnerships.bMobilized aims to enhance its product offerings and expand into new markets. Following their most recent funding round in January 2015, the company plans to develop new mobile conversion tools, targeting a broader audience in North America and Europe. The recent acquisition by Rubrikk is expected to provide support for these expansive initiatives.

## Funding rounds

- Series A, Dec 20, 2012, $2.5M — Alliance Venture, Investinor
- Series A, May 2, 2012, $1.5M — Alliance Venture, Investinor

## Investors

- Alliance Venture (https://capitalatlas.ai/funds/alliance-venture) — Series A
- Investinor (https://capitalatlas.ai/funds/investinor) — Series A