# Blyk International

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/blyk-international

- Industry: Internet
- Headquarters: London, UK
- Website: www.blyk.com
- Total disclosed funding: $125M
- Latest round: Series B (Sep 19, 2011)
- Investors on record: 5

## About

Blyk International is a technology company focused on delivering customized mobile marketing solutions. Their innovative approach enables brands to engage effectively with consumers, fostering a dynamic interaction in the digital marketing landscape.Blyk International, founded in 2006, is based in London, UK. The company specializes in mobile marketing solutions, allowing brands to connect with consumers through targeted campaigns. Blyk has undergone strategic pivots to refine its offerings and increase market relevance. The company has secured a total of EUR 41.9 mn through 6 deals, with the latest funding round being a Series B worth EUR 41.9 mn raised on September 19, 2011, from investors including Aeris Capital, Hasso Plattner Ventures, Industrial & Financial Investments Company, and Sofinnova Partners.Blyk International specializes in innovative mobile marketing solutions that address brand engagement challenges. Its primary offerings include technology platforms and software applications designed to enhance operational efficiency and resource management for various businesses. The company serves a diverse client base, including small to medium-sized enterprises, large corporations, and government entities, mainly in North America and Europe, empowering clients to achieve their operational goals with high user satisfaction.In the most recent fiscal year, Blyk International reported a revenue of EUR 3,529,433.30 and an EBITDA of EUR 1,909,784.90. The revenue model is based on subscription services and direct sales, characterized by tiered pricing plans that cater to a wide range of client needs, allowing for flexible engagement through annual or multi-year contracts.Blyk International aims to leverage its recent Series B funding of EUR 41.9 mn to enhance its product offerings and expand into new markets. The company is developing new mobile marketing platforms set to launch in the coming year, targeting growth in North America and specific European regions by 2013. The funding will be utilized to support these developments and facilitate market entry strategies.

## Funding rounds

- Series B, Sep 19, 2011, $57M — Sofinnova Partners, Industrial & Financial Investments Company, Hasso Plattner Ventures, Aeris Capital
- Series C, Dec 9, 2009, $30M — Sofinnova Partners, Nexit Ventures, Industrial & Financial Investments Company, Hasso Plattner Ventures, Aeris Capital
- Series A, Nov 2, 2006, $38M — Sofinnova Partners

## Investors

- Sofinnova Partners (https://capitalatlas.ai/funds/sofinnova-partners) — Series A, Series C, Series B
- Nexit Ventures (https://capitalatlas.ai/funds/nexit-ventures) — Series C
- Industrial & Financial Investments Company — Series C, Series B
- Hasso Plattner Ventures (https://capitalatlas.ai/funds/hasso-plattner-ventures) — Series C, Series B
- Aeris Capital — Series C, Series B