# Blustream Corporation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/blustream

- Industry: Software
- Headquarters: Worcester, US
- Website: www.blustream.io
- Total disclosed funding: $8.2M
- Latest round: Series A (Jul 19, 2022)
- Investors on record: 4

## About

Blustream Corporation specializes in enhancing customer engagement through a lifecycle product experience platform, providing personalized guidance and support for users across various industries.Founded in 2016 in Worcester, US, Blustream Corporation designs a platform to optimize customer journeys. The company has secured USD 5.2 mn in Series A funding as of July 2022, co-led by PBJ Capital. CEO Ken Rapp oversees operations, building on the vision of founder Robert Bean. Blustream has completed a total of 4 deals to date.BluStream offers a lifecycle product experience platform known as BluStream PX, designed to enhance customer engagement and loyalty by providing hyper-personalized guidance throughout the customer journey. This platform functions as a digital assistant, delivering support and resources tailored to individual user needs, from novice to expert levels. Key features include pre-arrival tips, unboxing assistance, personalized usage guidance, and timely recommendations for re-orders and complementary products. The platform serves a diverse client base, including consumer packaged goods (CPG) companies and subscription brands, aiming to transform one-time buyers into lifelong customers. BluStream PX is designed for global markets, with its applicability extending across various sectors that prioritize customer retention and engagement.The revenue model of BluStream is structured around subscriptions and partnerships with brands that utilize the BluStream PX platform to enhance their customer interaction strategies. Businesses engage with BluStream through direct contracts, allowing them to integrate the platform into their operations seamlessly. This approach not only fosters long-term partnerships but also supports recurring revenue generation as brands pay for ongoing access to BluStream’s services. The platform facilitates a comprehensive customer experience, tapping into various aspects of the ownership lifecycle to ensure sustained engagement. While specific pricing details for BluStream PX are not publicly disclosed, the service’s value is derived from its ability to enhance customer retention and drive sales through personalized interactions.In July 2022, Blustream Corporation raised USD 5.2 mn in Series A funding, co-led by PBJ Capital and supported by returning investors York IE and Zenie Group. The company plans to utilize this funding to expand into new product industries and increase its workforce in sales and marketing. Blustream is actively targeting expansion into additional global markets, aiming to enhance its platform's reach and effectiveness.

## Funding rounds

- Series A, Jul 19, 2022, $5.2M — Gutbrain Ventures, York IE, PBJ Capital, Zenie Group
- Seed, Oct 21, 2020, $3M — York IE

## Investors

- York IE (https://capitalatlas.ai/funds/york-ie) — Seed, Series A
- Gutbrain Ventures (https://capitalatlas.ai/funds/gutbrain-ventures) — Series A
- PBJ Capital (https://capitalatlas.ai/funds/pbj-capital) — Series A
- Zenie Group — Series A