# BlueStone Jewellery and Lifestyle Pvt.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bluestone-jewellery-and-lifestyle-pvt

- Industry: Consumer Products
- Headquarters: Bangalore, India
- Website: www.bluestone.com
- Total disclosed funding: $79M
- Latest round: Series E (Nov 19, 2021)
- Investors on record: 15

## About

Founded in 2011 by co-founders Gaurav Singh Kushwaha and Sudeep Nagar and based in Karnataka, India, BlueStone Jewellery and Lifestyle Pvt. Ltd. provides men's and women's jewellery and accessories such as rings, earrings, and lockets. In May 2025, BlueStone Jewellery and Lifestyle Pvt. Ltd. raised INR 400 million in venture debt funding from new investors Blacksoil Capital and Caspian Impact Investment Adviser. BlueStone offers over 7,000 certified jewellery designs across 100+ collections, catering to diverse styles, occasions, and budgets. Their product range includes rings, earrings, pendants, mangalsutras, bangles, bracelets, necklaces, and more, crafted in gold, platinum, diamonds, and gemstones. Additionally, the firm allows customers to browse and purchase jewellery online or visit the physical stores for a personalized shopping experience. The company offers a lifetime exchange and buyback program, promoting jewellery as a long-term investment.   The company generates revenue by selling the products through its website, which ranges from USD 6494 to US 1,49,399.   The company plans to use the May 2025 funding to support its upcoming IPO and related financial preparations.

## Funding rounds

- Series E, Nov 19, 2021, $6.4M — Accel, Japonica Partners, Brainstorm Ventures
- Series E, May 29, 2020, $1.9M — Accel, Kalaari Capital, Saama Capital, IvyCap Ventures Group, 360 ONE, Iron Pillar
- Series D, Jan 7, 2020, $1.5M — Avanz Capital
- Series D, Jan 29, 2019, $4.8M — Accel, Kalaari Capital, Saama Capital, IvyCap Ventures Group, GrowthStory, 360 ONE, RB Investments, Iron Pillar
- Series D, Feb 21, 2018, $6.7M — Accel, Kalaari Capital, IvyCap Ventures Group, 360 ONE, RB Investments, Iron Pillar, OBOR Capital, Fermont Capital LLC
- Series D, Jul 19, 2016, $30M — Accel, Kalaari Capital, IvyCap Ventures Group, 360 ONE, RB Investments
- Series C, Jul 10, 2015, $13M — Accel, Kalaari Capital, Saama Capital, IvyCap Ventures Group, Dragoneer Investment Group
- Series B, Mar 24, 2014, $9.8M — Accel, Kalaari Capital, Saama Capital, RNT Associates
- Series B, Jul 15, 2013, $1.8M — Accel, Saama Capital
- Series A, Feb 17, 2012, $3.9M — Accel, Saama Capital

## Investors

- Accel (https://capitalatlas.ai/funds/accel) — Series A, Series B, Series C, Series D, Series E
- Saama Capital (https://capitalatlas.ai/funds/saama-capital) — Series A, Series B, Series C, Series D, Series E
- Kalaari Capital (https://capitalatlas.ai/funds/kalaari-capital) — Series B, Series C, Series D, Series E
- RNT Associates (https://capitalatlas.ai/funds/rnt-associates) — Series B
- IvyCap Ventures Group (https://capitalatlas.ai/funds/ivycap-ventures-group) — Series C, Series D, Series E
- Dragoneer Investment Group (https://capitalatlas.ai/funds/dragoneer-investment-group) — Series C
- 360 ONE (https://capitalatlas.ai/funds/360-one) — Series D, Series E
- RB Investments (https://capitalatlas.ai/funds/rb-investments) — Series D
- Iron Pillar (https://capitalatlas.ai/funds/iron-pillar) — Series D, Series E
- OBOR Capital (https://capitalatlas.ai/funds/obor-capital) — Series D
- Fermont Capital LLC — Series D
- GrowthStory (https://capitalatlas.ai/funds/growthstory) — Series D
- Avanz Capital (https://capitalatlas.ai/funds/avanz-capital) — Series D
- Japonica Partners — Series E
- Brainstorm Ventures (https://capitalatlas.ai/funds/brainstorm-ventures) — Series E