# BlueShift Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/blueshift-labs

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.blueshift.com
- Total disclosed funding: $52M
- Latest round: Series C (Feb 8, 2021)
- Investors on record: 7

## About

BlueShift Labs, Inc., based in the US, specializes in customer engagement solutions by providing a comprehensive platform that integrates data and marketing channels through advanced AI technology.Founded in 2014 and headquartered in San Francisco, US, BlueShift Labs, Inc. focuses on customer engagement through its innovative platform. The company's leadership includes co-founders Ferry Wahl, Justin Stafford, Manyam Mallela, Mehul Shah, Paul Westerweel, and Vijay Chittoor, with Justin Stafford and Vijay Chittoor serving as CEOs. BlueShift has successfully completed 6 deals, with the most recent being a Venture Debt round in January 2024, raising USD 40 mn, bringing the total funding amount to USD 29 mn.BlueShift's primary offering is its Customer Engagement Platform (CEP), which integrates customer data and marketing channels, leveraging patented AI technology for rapid execution. This platform addresses marketer challenges by consolidating fragmented tools into a unified real-time profile. It enables predictive segmentation and behavior-based triggers across multiple marketing channels, including email, SMS, push notifications, and in-app messages. BlueShift serves a variety of industries such as retail, healthcare, financial services, and media, with a focus on enhancing customer loyalty and operational efficiency globally, particularly in North America, Europe, and Asia-Pacific regions.BlueShift generates revenue primarily through a subscription-based model, offering access to its Customer Engagement Platform and associated services through annual or multi-year contracts. This model includes comprehensive support and onboarding services that nurture long-term partnerships. The pricing structure is tiered according to the features and engagement levels required by various customer segments, catering to organizations of all sizes. Key products like the Customer Data Platform and AI-driven campaign management tools are integral to this model, facilitating efficient customer data management and marketing strategies.In January 2024, BlueShift Labs, Inc. raised USD 40 mn in Venture Debt funding from Runway Growth Capital. The company plans to leverage this funding to enhance sales, marketing, and operations of its customer engagement platform, supporting initiatives aimed at expanding its reach and improving service offerings. Specific details on upcoming product launches or new market expansions have not yet been disclosed.

## Funding rounds

- Series C, Feb 8, 2021, $29M — Storm Ventures, Nexus Venture Partners, SBVA, R136, Avatar Growth Capital, Conductive Ventures
- Series B, Apr 23, 2019, $15M — Storm Ventures, Nexus Venture Partners, SBVA
- Series A, Nov 18, 2015, $5.7M — Storm Ventures, Nexus Venture Partners
- Seed, Aug 4, 2014, $2.6M — New Enterprise Associates, Nexus Venture Partners

## Investors

- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Seed
- Nexus Venture Partners (https://capitalatlas.ai/funds/nexus-venture-partners) — Seed, Series A, Series B, Series C
- Storm Ventures (https://capitalatlas.ai/funds/storm-ventures) — Series A, Series B, Series C
- SBVA (https://capitalatlas.ai/funds/sbva) — Series B, Series C
- R136 (https://capitalatlas.ai/funds/r136) — Series C
- Avatar Growth Capital (https://capitalatlas.ai/funds/avatar-growth-capital) — Series C
- Conductive Ventures (https://capitalatlas.ai/funds/conductive-ventures) — Series C