# Blues

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/blues

- Industry: Software
- Headquarters: Boston, US
- Website: https://blues.com/
- Total disclosed funding: $65M
- Latest round: Series A (Jan 5, 2023)
- Investors on record: 7

## About

Blues Inc., based in Washington, US, was founded in 2018 and specializes in advanced IoT connectivity solutions, offering innovative products that enhance wireless data transfer for various industries.Blues Inc. develops IoT connectivity solutions, notably through its flagship product, the Notecard. In July 2025, Blues Inc. raised USD 8 million in venture funding led by returning investor XYZ Ventures. Blues specializes in advanced IoT connectivity solutions, primarily through their flagship product, the Notecard. The Notecard is an embeddable communications module designed to facilitate wireless data transfer using various technologies, including cellular, Wi-Fi, LoRa, and satellite. This device allows end users to integrate their products with cloud applications seamlessly, enabling real-time data monitoring and management across diverse industries such as clean technology, healthcare, agriculture, and industrial equipment. The Notecard, alongside the Notehub platform, streamlines the process of securely sending bi-directional data to cloud services with minimal configuration, thereby reducing the development and deployment time for connected devices. Blues' products are utilized by over 900 companies globally, enhancing operational efficiency and providing critical insights into device usage. Their solutions cater to markets in North America, Europe, and Asia, where the demand for reliable and scalable IoT connectivity continues to grow.Blues generates revenue through direct sales of its Notecard modules and associated services. The company operates on a transaction model that includes a one-time purchase price for hardware, complemented by long-term data packages that allow customers to access connectivity without incurring monthly fees or subscriptions. This pricing structure is designed to provide clients with predictable costs, as each Notecard includes a bundled data allowance valid for ten years. Additionally, Blues offers design support and consulting services through programs like MinSpin and Proof of Concept (PoC), which further solidify partnerships with clients seeking to develop and implement IoT solutions. Their customer base ranges from large enterprises requiring robust industrial IoT solutions to small businesses needing simple, scalable connectivity for various applications. The company will use the July 2025 funding for product innovation and further research and development.

## Funding rounds

- Series A, Jan 5, 2023, $32M — Hong Shan, Qualcomm, Northgate, Four Rivers Group, Cascade Partners, XYZ Ventures, Positive Sum
- Series A, Jun 24, 2021, $22M — Hong Shan, XYZ Ventures
- Seed, Mar 20, 2020, $11M — Hong Shan

## Investors

- Hong Shan — Seed, Series A
- XYZ Ventures (https://capitalatlas.ai/funds/xyz-ventures) — Series A
- Qualcomm — Series A
- Northgate — Series A
- Four Rivers Group (https://capitalatlas.ai/funds/four-rivers-group) — Series A
- Cascade Partners (https://capitalatlas.ai/funds/cascade-partners) — Series A
- Positive Sum (https://capitalatlas.ai/funds/positive-sum) — Series A