# Blueribbon Software Malta

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/blueribbon-software-malta

- Industry: Software
- Headquarters: Malta
- Website: www.bluerbn.com
- Latest round: Seed (Sep 4, 2018)
- Investors on record: 2

## About

Based in Ta Xbiex, Malta, Blueribbon Software Malta Limited was founded in 2017 by co-founders Amir Askarov and Dan Fischer. The company provides platform-agnostic, real-time gamification tools that allow fully customizable jackpot promotions. In September 2018, Blueribbon raised Seed funding. In April 2021, the company was acquired by DraftKings Inc.

Blueribbon's platform combines marketing tools with deep data understanding that provides i-gaming operators with a customizable jackpot solution, jackpot creation, back-office dashboard, insights, and jackpot logic, allowing operators to control and analyze jackpots tailored to their business needs.

The company generates revenue by providing sports betting and i-gaming industries with innovative marketing platforms.

The acquisition will help the company to build the platform and enhance the player experience and also strengthen the Tel Aviv-based team.

## Funding rounds

- Seed, Sep 4, 2018 — Velo Partners, Atooro Fund

## Investors

- Velo Partners (https://capitalatlas.ai/funds/velo-partners) — Seed
- Atooro Fund (https://capitalatlas.ai/funds/atooro-fund) — Seed