# BluePrintLAB

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/blueprintlab

- Industry: Healthcare Specialists
- Headquarters: Seoul, South Korea
- Website: www.blueprint-lab.com
- Total disclosed funding: $0.4M
- Latest round: Seed (Oct 9, 2019)
- Investors on record: 3

## About

Based in South Korea, BluePrintLAB Inc. specializes in augmented reality solutions, specifically providing virtual try-on technologies that enhance customer experiences in the eyewear industry.Founded in 2017 and headquartered in Seoul, South Korea, BluePrintLAB Inc. focuses on innovative AR technologies for the eyewear market. The company was established by Seungsik Shin, who has a background in tech startups. BluePrintLAB raised KRW 300 million in Seed funding in October 2019, with investments from Shinhan Capital and Shinhan Securities, totaling the amount raised to KRW 300 million. The company has completed three deals since its inception.BluePrintLAB Inc. specializes in innovative AR virtual try-on solutions, primarily targeting the eyewear market. The company's core offerings include 3D facial scanning technology that facilitates a realistic try-on experience for users, allowing them to visualize how different eyewear frames will look and fit on their faces. This technology enhances user engagement and streamlines the buying process by providing personalized eyewear recommendations based on individual facial features. BluePrintLAB serves customers across North America and Europe, with notable collaborations in the offline retail space. Their flagship product—custom 3D printed eyewear—provides a bespoke experience, enabling customers to select specific shapes, colors, textures, lenses, and engravings for a tailored fit. Additionally, the company is expanding its technology to include virtual try-on solutions for earrings, further diversifying its product offerings.BluePrintLAB generates revenue primarily through partnerships and collaborations with retailers and direct-to-consumer sales. Their business model is structured around providing state-of-the-art virtual try-on solutions, which may involve licensing their technology to eyewear brands and retail partners, as well as selling directly to consumers seeking personalized eyewear experiences. The company's transactions typically include upfront costs associated with implementing their AR solutions in retail environments, alongside potential recurring fees for continued access to their technology and updates. Specific pricing plans for individual products or services have not been detailed, but their offerings cater to both B2B and B2C segments, enhancing their market reach and customer engagement.BluePrintLAB Inc. is focused on expanding its product offerings, including the development of new virtual try-on solutions for earrings, which are projected to launch in the coming year. The company aims to penetrate additional markets in Asia and Europe by 2022, leveraging the recent Seed funding of KRW 300 million raised in October 2019 to support these initiatives and enhance its technological capabilities.

## Funding rounds

- Seed, Oct 9, 2019, $0.3M — Shinhan Securities, Shinhan Capital
- Seed, May 1, 2019, $0.2M — HYU Holdings

## Investors

- HYU Holdings (https://capitalatlas.ai/funds/hyu-holdings) — Seed
- Shinhan Securities (https://capitalatlas.ai/funds/shinhan-securities) — Seed
- Shinhan Capital (https://capitalatlas.ai/funds/shinhan-capital) — Seed