# Bluenose Analytics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bluenose-analytics

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.bluenose.com
- Total disclosed funding: $10M
- Latest round: Series A (Dec 11, 2013)
- Investors on record: 2

## About

Bluenose Analytics provides advanced customer engagement solutions designed to enhance customer relationships and improve retention through insightful analytics and communication tools.Founded in 2012, Bluenose Analytics is headquartered in San Francisco, US, and specializes in customer engagement analytics. The company has received a total of USD 8.00 mn in funding, with its most recent Series A round led by Norwest Venture Partners on December 11, 2013. Bluenose has completed 2 deals since its inception.Bluenose Analytics specializes in providing advanced customer engagement solutions that empower businesses to enhance their customer relationships and improve retention rates. Their core offerings include a suite of software tools designed to analyze customer behavior, track engagement metrics, and facilitate communication through various channels. These tools are particularly beneficial for businesses seeking to understand and anticipate customer needs, thus driving informed decision-making in sales and marketing strategies. The platform serves a diverse clientele, including small to medium-sized enterprises across various sectors such as retail, technology, and services, primarily within North America and Europe. By leveraging data analytics and real-time insights, Bluenose Analytics addresses critical use cases such as customer churn prevention and personalized communication, ensuring that businesses can effectively respond to their customers' evolving preferences and behaviors.The revenue model for Bluenose Analytics is structured around a subscription-based framework, which allows clients to access their software solutions on a recurring basis. This model typically involves different tiers of subscription plans tailored to the size and needs of the business, offering varying levels of functionality and support. For instance, larger enterprises may opt for comprehensive packages that include advanced analytics and dedicated customer support, while smaller businesses may choose more basic plans suited to their operational requirements. Transactions occur directly between Bluenose Analytics and its clients, with the firm providing ongoing updates and enhancements to its software as part of the subscription service. This approach facilitates a stable revenue stream and fosters long-term partnerships with clients, as the company continuously engages with them to optimize their customer engagement strategies.Following its most recent Series A funding round on December 11, 2013, led by Norwest Venture Partners, Bluenose Analytics plans to utilize the USD 8.00 mn raised to enhance its product offerings and expand into new geographic regions. The company intends to roll out new analytics tools designed to further personalize customer engagement strategies, with an expected launch in late 2024. Additionally, Bluenose Analytics is targeting expansion into European markets, aiming to establish a stronger presence in the United Kingdom and Germany by the end of 2025.

## Funding rounds

- Series A, Dec 11, 2013, $8M — Norwest Venture Partners
- Seed, Jan 18, 2013, $2M — Social Capital

## Investors

- Social Capital (https://capitalatlas.ai/funds/social-capital) — Seed
- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Series A