# Bluefish Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bluefish-labs

- Industry: Marketing/Advertising
- Headquarters: New York, US
- Website: www.bluefishai.com
- Total disclosed funding: $63M
- Latest round: Series B (Apr 14, 2026)
- Investors on record: 9

## About

Bluefish Labs, Inc., based in the US, specializes in AI-driven solutions for brand marketing and safety, providing businesses with tools for monitoring and optimizing their digital presence across various AI platforms. Bluefish Labs, Inc. was founded in 2024 in New York, US. The company operates in the realm of AI for brand marketing and safety. In April 2026, Bluefish Labs, Inc. raised USD 43 million in series B funding co-led by New Enterprise Associates and Threshold Ventures, with participation from American Express Ventures, TIAA Ventures, Salesforce Ventures, Bloomberg Beta, Crane Venture Partners, Laconia Capital Group, and Swift Ventures. Bluefish AI offers a suite of solutions designed to leverage artificial intelligence for brand marketing and safety in the evolving digital landscape. Their core offerings include AI Monitoring, which provides brands with insights into how their products and services are represented across various AI platforms. This service includes sentiment analysis and accuracy assessments, allowing brands to understand consumer perceptions better. Additionally, Bluefish AI focuses on AI Optimization by enabling businesses to become a verified source of data while managing their brand's presence online. With a commitment to helping enterprise marketers navigate AI-driven marketing channels, the company serves a diverse client base, including enterprises across North America and Europe. Their services aim to enhance brand visibility and control over data utilized by large language models (LLMs) in various applications, thereby contributing to a safer and more effective marketing environment.The revenue model of Bluefish AI is structured around providing subscription-based services to its enterprise clientele. Clients engage with the company through partnerships and contracts, which enable them to access Bluefish AI’s tools for monitoring and optimizing brand safety and visibility in AI environments. This model allows businesses to invest in tailored solutions that align with their marketing strategies and brand management needs. Specific pricing plans and service tiers may vary, allowing clients to choose the level of engagement that best suits their objectives. The company's flagship offerings, which include AI Monitoring and AI Optimization, are integral to their revenue generation, facilitating ongoing relationships with brands seeking to capitalize on AI's potential while ensuring their data is presented accurately and responsibly. Bluefish Labs, Inc. intends to leverage its recent funding to enhance its product offerings and expand its market presence. Plans include the development of new AI tools aimed at improving brand engagement and safety in digital channels, with launches expected in the upcoming fiscal year. The company plans to use the April 2026 funding to accelerate the rollout and adoption of its agentic marketing platform across Fortune 500 brands.

## Funding rounds

- Series B, Apr 14, 2026, $43M — New Enterprise Associates, American Express Ventures, Laconia Capital Group, Bloomberg Beta, Salesforce Ventures, Crane Venture Partners, Threshold Ventures, Swift Ventures, TIAA Ventures
- Series A, Aug 20, 2025, $20M — New Enterprise Associates, Bloomberg Beta, Salesforce Ventures, Crane Venture Partners, Swift Ventures

## Investors

- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Series A, Series B
- Bloomberg Beta (https://capitalatlas.ai/funds/bloomberg-beta) — Series A, Series B
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Series A, Series B
- Crane Venture Partners (https://capitalatlas.ai/funds/crane-venture-partners) — Series A, Series B
- Swift Ventures (https://capitalatlas.ai/funds/swift-ventures) — Series A, Series B
- American Express Ventures (https://capitalatlas.ai/funds/american-express-ventures) — Series B
- Laconia Capital Group (https://capitalatlas.ai/funds/laconia-capital-group) — Series B
- Threshold Ventures (https://capitalatlas.ai/funds/threshold-ventures) — Series B
- TIAA Ventures (https://capitalatlas.ai/funds/tiaa-ventures) — Series B