# Bluefin Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bluefin-labs

- Industry: Software
- Headquarters: Cambridge, US
- Website: www.bluefinlabs.com
- Total disclosed funding: $19M
- Latest round: Series B (Jan 19, 2012)
- Investors on record: 6

## About

Bluefin Labs is a data analytics company specializing in social media analytics and audience measurement, providing insights to enhance marketing strategies for clients across various sectors.Founded in 2008 and headquartered in Cambridge, US, Bluefin Labs specializes in social media analytics. The company has undergone significant changes and was acquired by Twitter in February 2013 for USD 90 mn, following an Add-on funding round. The acquisition was a strategic move to enhance Twitter's analytics capabilities. Bluefin Labs has executed a total of 4 deals since its inception, with its most recent deal occurring in 2013.Bluefin Labs primarily offers advanced analytics services that focus on social media data, enabling businesses to understand audience behavior and engagement. Their services cater to a wide range of industries, providing insights and analytics that help in refining marketing strategies and optimizing audience engagement through detailed reporting and analysis.Bluefin Labs generates revenue through offering analytics services to various clients, including advertising agencies and brands seeking to leverage social media insights for marketing purposes. Their business model includes service fees for analytics and reporting, aimed at enhancing client engagement and marketing effectiveness.Bluefin Labs plans to expand its offerings by developing new analytics tools designed for emerging social media platforms, with anticipated launches set for late 2023. The company aims to penetrate international markets, focusing on expansion into Europe and Asia by 2024. Recent funding from the USD 90 mn acquisition by Twitter will support these initiatives, allowing Bluefin to enhance its technology and broaden its service capabilities.

## Funding rounds

- Series B, Jan 19, 2012, $12M — Redpoint Ventures, Softbank Capital, Time Warner Pension Plan, Lerer Hippeau Ventures
- Series A, Feb 2, 2011, $6M — Redpoint Ventures, Acadia Woods Partners
- Seed, Oct 14, 2008, $0.5M — Kepha Partners, Lerer Hippeau Ventures, Acadia Woods Partners

## Investors

- Kepha Partners (https://capitalatlas.ai/funds/kepha-partners) — Seed
- Lerer Hippeau Ventures — Seed, Series B
- Acadia Woods Partners (https://capitalatlas.ai/funds/acadia-woods-partners) — Seed, Series A
- Redpoint Ventures (https://capitalatlas.ai/funds/redpoint-ventures) — Series A, Series B
- Softbank Capital (https://capitalatlas.ai/funds/softbank-capital) — Series B
- Time Warner Pension Plan — Series B