# Bluedot Innovation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bluedot-innovation

- Industry: Software
- Headquarters: San Francisco, US
- Website: https://bluedot.io
- Total disclosed funding: $9.1M
- Latest round: Series B (Jun 30, 2020)
- Investors on record: 6

## About

Bluedot Innovation, Inc. specializes in advanced geofencing technology that enhances customer engagement through precise location-based services, offering businesses innovative solutions tailored to their operational needs.Founded in 2013 and headquartered in San Francisco, US, Bluedot Innovation, Inc. provides a geofencing platform that enhances customer experiences. The company was co-founded by Emil Davityan, Filip Eldic, and Jingjin Wang. Over the years, Bluedot has successfully completed a total of 15 investment deals, with the most recent funding round being a Series B in March 2022, where they raised USD 9.1 mn, led by Autotech Ventures. Emil Davityan currently serves as the CEO along with Kamran Khan, further positioning the company for growth in the location technology sector.Bluedot offers a comprehensive geofencing platform designed to enhance customer engagement through location-based experiences. Central to its offerings are the Geofencing SDKs and APIs, which enable businesses to streamline processes like mobile ordering for drive-thru and curbside pickups, facilitate location-based marketing, and automate loyalty programs. The platform operates with a high degree of accuracy, achieving location precision of up to five meters, significantly surpassing typical geofencing solutions that provide accuracy of 100-200 meters. These products cater to diverse industries, including quick-service restaurants, retail, transportation, and grocery sectors, primarily serving clients in North America while expanding into international markets.Bluedot's revenue model is structured around B2B partnerships, utilizing subscription-based pricing for access to its geofencing SDKs and APIs. Clients, primarily retailers and quick-service restaurant operators, integrate these services into their platforms, enhancing customer engagement and operational efficiency. This model allows businesses to streamline mobile ordering processes and fosters long-term client relationships, with pricing based on usage and specific needs.As part of its future growth strategy, Bluedot Innovation, Inc. plans to expand its product offerings and geographic reach. The company has a focus on launching new features within its geofencing platform to better serve evolving market demands. Additionally, it aims to penetrate international markets more aggressively by 2023, enhancing its global footprint in the location-based services sector. The funds raised during the Series B round will be utilized to support these initiatives, including product development and market expansion efforts. In March 2022, Bluedot also raised an undisclosed amount of venture debt from Tech Square Ventures to further bolster its operations.

## Funding rounds

- Series B, Jun 30, 2020, $9.1M — Transurban Group, Autotech Ventures, Gaingels, Forefront Venture Partners, Mighty Capital, IAG Firemark Ventures

## Investors

- Transurban Group — Series B
- Autotech Ventures (https://capitalatlas.ai/funds/autotech-ventures) — Series B
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series B
- Forefront Venture Partners (https://capitalatlas.ai/funds/forefront-venture-partners) — Series B
- Mighty Capital (https://capitalatlas.ai/funds/mighty-capital) — Series B
- IAG Firemark Ventures (https://capitalatlas.ai/funds/iag-firemark-ventures) — Series B