# Bluecore

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bluecore

- Industry: Marketing/Advertising
- Headquarters: New York, US
- Website: www.bluecore.com
- Total disclosed funding: $218M
- Latest round: Series E (Aug 5, 2021)
- Investors on record: 8

## About

Based in New York, US, founded in 2013 by Fayez Mohamood, Mahmoud Arram, and Max Bennett. Bluecore, Inc. operates as a provider of an automated email marketing tool that enables marketers to capture and analyse eCommerce data. In August 2021, Bluecore, Inc. received USD 125 million in Series E funding from Georgian, FirstMark, Norwest, and Silver Lake Waterman.

The company is developing a decision-making platform that empowers marketers in their decision-making and is reimagining the way retailers communicate with shoppers. Bluecore, Inc. intends to transform shoppers into lifetime customers and uses automation to connect customers to offers, content, and products.

Bluecore, Inc. will use August 2021 funding to accelerate its e-commerce product development and investment in AI and analytics.

## Funding rounds

- Series E, Aug 5, 2021, $125M — Silver Lake, Norwest Venture Partners, FirstMark Capital, Georgian, Gaingels
- Series D, Feb 20, 2020, $30M — Norwest Venture Partners, FirstMark Capital, Georgian, Gaingels
- Series C, Sep 14, 2017, $35M — Norwest Venture Partners, FirstMark Capital, Georgian, Felicis Ventures
- Series B, Feb 4, 2016, $1.5M — FirstMark Capital, Georgian, Felicis Ventures
- Series B, Nov 25, 2015, $20M — FirstMark Capital, Georgian, Felicis Ventures, Corazon Capital
- Series A, Sep 16, 2014, $6M — FirstMark Capital, Founders' Co-op, Felicis Ventures, Corazon Capital
- Seed, Jul 23, 2013, $1.1M — FirstMark Capital, Founders' Co-op

## Investors

- FirstMark Capital (https://capitalatlas.ai/funds/firstmark-capital) — Seed, Series A, Series B, Series C, Series D, Series E
- Founders' Co-op (https://capitalatlas.ai/funds/founders-co-op) — Seed, Series A
- Felicis Ventures (https://capitalatlas.ai/funds/felicis-ventures) — Series A, Series B, Series C
- Corazon Capital (https://capitalatlas.ai/funds/corazon-capital) — Series A, Series B
- Georgian — Series B, Series C, Series D, Series E
- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Series C, Series D, Series E
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series D, Series E
- Silver Lake (https://capitalatlas.ai/funds/silver-lake) — Series E