# BlueCava

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bluecava

- Industry: Software
- Headquarters: Irvine, US
- Website: www.bluecava.com
- Total disclosed funding: $23M
- Latest round: Series B (Jan 30, 2014)
- Investors on record: 3

## About

BlueCava is a digital advertising solutions company that empowers clients to deliver tailored online experiences while prioritizing user privacy and control.BlueCava, founded in 2010 and headquartered in Irvine, US, specializes in digital advertising technology. The company has undergone a significant change with a merger in January 2016 with Qualia Media, which is a portfolio company of several venture capital firms. The merger aimed to enhance operational capabilities in the advertising sector. The company has completed a total of 15 deals to date, with the most recent deal occurring in January 2016. Notably, BlueCava has raised a total of USD 9.80 mn, with the latest funding round amounting to USD 9.80 mn.BlueCava offers digital advertising solutions that enhance user experiences while maintaining privacy. Its core products include an opt-out mechanism for online behavioral advertising and the ability for users to reset their advertising ID. These services cater to various sectors such as e-commerce, online publishing, and digital marketing, facilitating optimized advertising strategies across markets in North America and Europe.BlueCava generates revenue through partnerships with diverse clients who leverage its advertising technology for targeted campaigns. Client agreements typically involve subscription-based access to the platform or performance-based fees linked to campaign success. Key services, including the opt-out and advertising ID reset functionalities, form essential components of these agreements, aiding clients in managing their advertising while adhering to privacy regulations. Revenues are directly influenced by client engagement levels and the effectiveness of the provided advertising solutions.BlueCava intends to utilize the funds from its recent merger to tackle challenges faced by brands, agencies, and marketing platforms. The company is focused on launching new products designed to enhance advertising effectiveness while ensuring compliance with privacy standards. Furthermore, there are plans for expanding into new geographic markets, though specific regions and timelines have not been disclosed. The company’s strategy post-merger emphasizes improving operational capabilities to better serve its clients in the evolving advertising landscape.

## Funding rounds

- Series B, Jan 30, 2014, $13M — S3 Ventures, PerformanceEdge Partners, Zeitgeist Capital
- Series B, Oct 25, 2011, $9.5M — S3 Ventures

## Investors

- S3 Ventures (https://capitalatlas.ai/funds/s3-ventures) — Series B
- PerformanceEdge Partners (https://capitalatlas.ai/funds/performanceedge-partners) — Series B
- Zeitgeist Capital (https://capitalatlas.ai/funds/zeitgeist-capital) — Series B