# Blue Stripes

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/blue-stripes

- Industry: Food
- Headquarters: New York, US
- Website: www.bluestripes.com
- Total disclosed funding: $20M
- Latest round: Series B (Oct 15, 2024)
- Investors on record: 6

## About

Based in New York, US, and founded in 2022, Blue Stripes LLC operates as a manufacturer and seller of snack food and beverages made with cocoa pods and cocoa fruits. In October 2024, Blue Stripes LLC raised USD 20 million in series B funding co-led by investors Zintinus, The Hershey Company, and Whole Foods Market Services, with participation from other investors DMG Ventures, Hamilton Lane, and Praesidium. The firm as of November 2024, is led by its founder and CEO, Oded Brenner.

Blue Stripes is dedicated to upcycling the entire cacao pod to create nutritious, sustainable products. The company uses the shell, fruit, and beans from cacao pods to produce a range of superfood-based products that offer health benefits such as antioxidants, electrolytes, and natural energy-boosting properties. Blue Stripes seeks addresses the significant waste in the chocolate industry, where 70% of the cacao pod is discarded. The company's product line includes Cacao Water, granolas, trail mixes, whole cacao chocolate bars, and dried cacao fruit, all crafted to elevate daily nutrition.

The company generates revenue by selling its snack food and beverage products through its e-commerce website. Some examples include Cacao Water, at USD 23.99, Whole Cacao chocolate bar at USD 47.99, Whole Cacao Granula Maple Pecan at USD 6.99, etc.

The company plans to utilize the October 2024 funding to further its ground-breaking whole cacao method to minimize cacao fruit waste.

## Funding rounds

- Series B, Oct 15, 2024, $20M — Hamilton Lane, Whole Foods Market, Inc., The Hershey Company, Praesidium, DMG Ventures, Zintinus

## Investors

- Hamilton Lane (https://capitalatlas.ai/funds/hamilton-lane) — Series B
- Whole Foods Market, Inc. — Series B
- The Hershey Company — Series B
- Praesidium (https://capitalatlas.ai/funds/praesidium) — Series B
- DMG Ventures (https://capitalatlas.ai/funds/dmg-ventures) — Series B
- Zintinus (https://capitalatlas.ai/funds/zintinus) — Series B