# Blue Jay Beach

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/blue-jay-beach

- Industry: Consumer Products
- Headquarters: Los Angeles, US
- Website: www.birdygrey.com
- Latest round: Seed (Aug 14, 2019)
- Investors on record: 4

## About

Blue Jay Beach, Inc. operates as an online retailer specializing in stylish and affordable bridesmaid dresses and related products, catering to the needs of modern brides and their bridal parties.Founded in 2017 in Los Angeles, US, Blue Jay Beach, Inc. focuses on providing fashionable bridesmaid dresses. The company has not reported any significant pivots in business strategy. It was co-founded by Grace Chen and Monica Ashauer, with Grace Chen serving as the CEO. The firm has completed 2 deals, with its most recent funding round occurring on August 14, 2019, attracting investment from Bling Capital, along with returning support from BAM Ventures and Labora Group.Birdy Grey specializes in offering a diverse range of bridesmaid dresses and gowns, with prices starting at USD 89. The core product lineup includes stylish and affordable dresses made from materials such as chiffon, satin, and velvet, designed for various wedding themes. Complementary products include pajamas, robes, and little white dresses, catering mostly to millennial and Gen Z brides and bridesmaids, with a focus on chic, budget-friendly attire. Birdy Grey primarily markets its offerings in the United States and Canada.Birdy Grey's revenue model is based on direct-to-consumer sales through its online platform. Customers can purchase bridesmaid dresses and related products in a straightforward manner, with most dresses priced under USD 100. This pricing strategy appeals to price-sensitive consumers and encourages repeat purchases as customers may return for additional items like pajamas and robes. The comprehensive selection supports Birdy Grey's position in the affordable bridesmaid dress market.Blue Jay Beach, Inc. plans to utilize recent funding from the August 2019 Seed round to support the launch of new products designed to enhance the bridal party experience. As part of its growth strategy, the company is also targeting expansion into new geographic regions, with a focus on increasing its presence in the Canadian market by the end of 2023. The funding will facilitate these initiatives, enabling the development of innovative product lines and marketing efforts.

## Funding rounds

- Seed, Aug 14, 2019 — BAM Ventures, Bling Capital, Labora Group
- Seed, Dec 1, 2018 — BAM Ventures, WndrCo, Labora Group

## Investors

- BAM Ventures (https://capitalatlas.ai/funds/bam-ventures) — Seed
- WndrCo (https://capitalatlas.ai/funds/wndrco) — Seed
- Labora Group — Seed
- Bling Capital (https://capitalatlas.ai/funds/bling-capital) — Seed