# Blue Canoe Learning

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/blue-canoe-learning

- Industry: Software
- Headquarters: Silver Spring, US
- Website: http://www.bluecanoelearning.com
- Total disclosed funding: $3.9M
- Latest round: Seed (Oct 10, 2019)
- Investors on record: 5

## About

Blue Canoe Learning Inc. is dedicated to enhancing English language skills through innovative technology. Their platform, featuring the Color Vowel® System, focuses on improving pronunciation and overall language proficiency for diverse learners in various sectors.Founded in 2016 by Sarah Daniels, Blue Canoe Learning Inc. is headquartered in Silver Spring, US. The company provides digital solutions for English language learning. It has raised USD 2.5 mn in Seed funding as of October 10, 2019, with lead investors including Foothill Ventures and returning partners like Qualcomm Ventures. The company has closed three funding deals to date, expanding its capabilities and market reach.Blue Canoe Learning specializes in providing a comprehensive English language learning platform, primarily through its flagship product, the Blue Canoe app. This app utilizes the innovative Color Vowel® System, a scientifically-supported methodology designed to enhance users' pronunciation skills and overall proficiency in English. The platform offers various features, including vocabulary building, listening and reading comprehension exercises, personalized pronunciation feedback through AI, and interview preparation tools. Blue Canoe serves a diverse clientele, including individual learners, educational institutions, language training companies, and corporations, effectively addressing the needs of English learners across different proficiency levels. The app is utilized in various geographical markets, including North America, Asia, and Europe, catering to users from multiple cultural backgrounds who seek to improve their English communication skills.Blue Canoe Learning generates revenue primarily through subscription-based models offering both free and upgraded subscription plans. Users who create an account can access a range of content, with the option to purchase upgraded subscriptions that provide additional features and resources. The revenue model is structured around individual subscriptions, where customers can elect to pay recurring fees for enhanced access or opt for a pre-paid period for specific access durations. Notably, the products associated with these subscriptions include the Color Vowel® System and various interactive educational activities designed to improve language acquisition. The company also explores partnerships with schools and corporations to expand its reach and enhance service offerings, ensuring a robust transaction structure that supports sustained revenue growth.Looking ahead, Blue Canoe Learning aims to innovate further by designing new features and educational products, with plans for upcoming releases in the next year. The company is strategically targeting expansion into additional markets in Asia and Europe by the end of 2022. The recent Seed funding of USD 2.5 mn will be utilized to support these initiatives, enhancing product development and facilitating entry into these new regions.

## Funding rounds

- Seed, Oct 10, 2019, $2.5M — Qualcomm Ventures, Foothill Ventures, Kernel Labs, Fantail Ventures
- Seed, Oct 26, 2017, $1.4M — Allen Institute for Artificial Intelligence, Kernel Labs

## Investors

- Allen Institute for Artificial Intelligence — Seed
- Kernel Labs (https://capitalatlas.ai/funds/kernel-labs) — Seed
- Qualcomm Ventures (https://capitalatlas.ai/funds/qualcomm-ventures) — Seed
- Foothill Ventures (https://capitalatlas.ai/funds/foothill-ventures) — Seed
- Fantail Ventures (https://capitalatlas.ai/funds/fantail-ventures) — Seed