# Blue Bottle Coffee

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/blue-bottle-coffee

- Industry: Retail
- Headquarters: Oakland, US
- Website: www.bluebottlecoffee.com
- Total disclosed funding: $121M
- Latest round: Series C (Jun 19, 2015)
- Investors on record: 10

## About

Blue Bottle Coffee Inc. is a specialty coffee roaster and retailer committed to providing high-quality, freshly roasted coffee products that enhance the coffee-drinking experience for consumers worldwide.Founded in 2002 by James Freeman in Oakland, US, Blue Bottle Coffee Inc. specializes in high-quality, freshly roasted coffee. The company underwent a significant development when Nestlé S.A. acquired it in September 2017 for approximately USD 425 mn. The company has successfully executed a total of 4 deals throughout its history.Blue Bottle Coffee specializes in offering freshly roasted specialty coffee products, emphasizing quality and unique flavor profiles. The company's core product lineup includes craft instant coffees, such as Craft Instant Espresso and Craft Instant Coffee, designed to provide convenience without sacrificing taste. Additionally, Blue Bottle Coffee offers subscriptions that allow customers to receive freshly roasted coffee directly to their homes, ensuring they have access to the latest offerings. The company targets a diverse customer base that includes both individual consumers and businesses, with a strong presence in metropolitan areas such as New York, Los Angeles, and San Francisco, as well as international markets in Asia and Europe.Blue Bottle Coffee generates revenue primarily through direct-to-consumer sales and subscription services that offer a variety of coffee products. Customers can select from individual items or opt for bundles that provide value through cost savings. The company’s flagship products include Craft Instant Espresso and various blends that cater to different taste preferences. Subscription models typically feature customized delivery options based on the customer's selected coffee preferences, allowing for flexibility and convenience. Pricing structures are designed to accommodate a range of consumers, ensuring accessibility while maintaining the quality associated with the brand. Transactions occur directly through the company's website, enhancing customer engagement and loyalty.The company plans to leverage its recent acquisition by Nestlé S.A. to enhance product offerings and expand into new geographic markets. In particular, Blue Bottle Coffee is exploring opportunities in Asia and Europe to widen its reach. The funding received from the acquisition will be utilized to support the development of new products and marketing initiatives aimed at strengthening its global presence.

## Funding rounds

- Series C, Jun 19, 2015, $75M — Index Ventures, True Ventures, Fidelity Investments, GV
- Series B, Jan 29, 2014, $26M — Index Ventures, Morgan Stanley Investment Management, True Ventures, Lowercase Capital, Slow, JamJar Investments, GV Capital, M13
- Series A, Oct 1, 2012, $20M — Index Ventures, True Ventures, GV

## Investors

- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Series A, Series B, Series C
- True Ventures (https://capitalatlas.ai/funds/true-ventures) — Series A, Series B, Series C
- GV (https://capitalatlas.ai/funds/gv) — Series A, Series C
- Morgan Stanley Investment Management — Series B
- Lowercase Capital (https://capitalatlas.ai/funds/lowercase-capital) — Series B
- Slow (https://capitalatlas.ai/funds/slow) — Series B
- JamJar Investments (https://capitalatlas.ai/funds/jamjar-investments) — Series B
- GV Capital — Series B
- M13 (https://capitalatlas.ai/funds/m13) — Series B
- Fidelity Investments (https://capitalatlas.ai/funds/fidelity-investments) — Series C