# Blue Apron

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/blue-apron

- Industry: Food
- Headquarters: New York, US
- Website: www.blueapron.com
- Total disclosed funding: $193M
- Latest round: Series D (Jun 9, 2015)
- Investors on record: 6

## About

Based in the US, Blue Apron, LLC specializes in meal kit delivery services, providing consumers with a variety of culinary options that simplify home cooking and meal preparation.Blue Apron, LLC is a meal kit delivery service headquartered in New York, US. Founded in 2011 by Matthew Wadiak, the company has undergone significant changes since its inception, including a notable IPO in June 2017, raising USD 300 mn by selling shares on the New York Stock Exchange. In August 2020, Blue Apron, LLC raised an additional USD 37 mn through a public offering. As of the most recent deal date on August 5, 2020, the total amount raised by the company has reached USD 37 mn, with the latest round being an Add-on. The company has completed 10 deals in total, but it is important to note that all VC investors have exited their stakes in the company. Currently, Linda Kozlowski serves as the CEO.Blue Apron, LLC offers a range of meal kits that include all necessary ingredients and detailed cooking instructions, catering to various dietary preferences. With over 100 meal options each week, their offerings include dishes like Craft Cheese Crisp Burgers and Vegetarian Quinoa & Vegetable "Fried Rice." The service addresses the challenges of meal planning, providing fresh solutions for busy consumers seeking convenience without sacrificing quality.In the most recent fiscal year of 2022, Blue Apron, LLC reported a revenue of USD 458.47 mn, with an EBITDA of USD -86.86 mn. The company's revenue is generated through a subscription-based model, allowing customers to select and customize meal plans that fit their needs, fostering a loyal customer base for ongoing engagement and repeat purchases.Blue Apron, LLC plans to intensify its focus on expanding its product offerings and entering new markets. They are currently developing new meal kit options aimed at specific dietary needs, although no release dates have been specified. Additionally, the company is strategizing to broaden its customer base within the US, targeting various demographics with tailored meal solutions. The funds raised in the latest public offering will be allocated towards enhancing their product development and marketing efforts, supporting these growth initiatives.

## Funding rounds

- Series D, Jun 9, 2015, $135M — First Round Capital, Bessemer Venture Partners, Stripes, Fidelity Investments, Graph Ventures
- Series C, Apr 30, 2014, $50M — First Round Capital, Bessemer Venture Partners, Stripes
- Series B, Aug 15, 2013, $5M — First Round Capital, Bessemer Venture Partners
- Series A, Jan 31, 2013, $3M — First Round Capital, Bessemer Venture Partners, BoxGroup, Graph Ventures

## Investors

- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Series A, Series B, Series C, Series D
- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Series A, Series B, Series C, Series D
- BoxGroup (https://capitalatlas.ai/funds/boxgroup) — Series A
- Graph Ventures (https://capitalatlas.ai/funds/graph-ventures) — Series A, Series D
- Stripes (https://capitalatlas.ai/funds/stripes) — Series C, Series D
- Fidelity Investments (https://capitalatlas.ai/funds/fidelity-investments) — Series D