# Blooom

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/blooom

- Industry: Software
- Headquarters: Overland Park, US
- Total disclosed funding: $13M
- Latest round: Series B (Jan 31, 2017)
- Investors on record: 10

## About

Founded in 2013 in Kansas, US, Blooom, Inc. specializes in providing investment management services. The company was co-founded by Chris Costello, Kevin Conard, Khalid Medaghri, and Sarah Neirinckx. In December 2022, Morgan Stanley acquired Blooom, Inc. as part of a restructuring initiative. The company has raised a total of USD 9.15 mn, with its latest funding round being a Series B, involving investors such as Allianz X, Commerce Ventures, and Nationwide Insurance.

Blooom, Inc. specializes in innovative financial services aimed at enhancing investment management and retirement planning for individuals. Its core offerings include a sophisticated investment platform that utilizes advanced algorithms to create and manage personalized portfolios based on user-defined goals and risk tolerance. These services simplify the investment process by automating asset allocation and rebalancing, making it accessible to a broader demographic, including novice investors and those seeking to optimize their retirement savings. The platform supports users in various geographical markets, focusing particularly on North America and select European countries, enabling clients to engage in effective financial planning regardless of their prior investment experience.Blooom, Inc. generates revenue primarily through a subscription-based model, offering tiered pricing plans that cater to different levels of service and user engagement. Clients subscribe to access the investment platform, with fees structured around the assets under management (AUM) or fixed monthly payments depending on the service tier chosen. This structure allows users to benefit from ongoing portfolio management and personalized financial advice while providing the company with predictable revenue streams. Additionally, partnerships with financial institutions may create opportunities for revenue-sharing arrangements, further diversifying the company's income sources through collaborative initiatives, with flagship services contributing significantly to overall revenue.

## Funding rounds

- Series B, Jan 31, 2017, $9.2M — Nationwide Insurance, Industry Ventures, TTV Capital, QED Investors, Commerce Ventures, UMB Bank, KCRise Fund, Allianz X
- Series A, Oct 15, 2015, $4M — QED Investors, DST Systems, Inc., Hyde Park Venture Partners, Commerce Ventures, UMB Bank

## Investors

- QED Investors (https://capitalatlas.ai/funds/qed-investors) — Series A, Series B
- DST Systems, Inc. — Series A
- Hyde Park Venture Partners (https://capitalatlas.ai/funds/hyde-park-venture-partners) — Series A
- Commerce Ventures (https://capitalatlas.ai/funds/commerce-ventures) — Series A, Series B
- UMB Bank — Series A, Series B
- Nationwide Insurance — Series B
- Industry Ventures (https://capitalatlas.ai/funds/industry-ventures) — Series B
- TTV Capital (https://capitalatlas.ai/funds/ttv-capital) — Series B
- KCRise Fund (https://capitalatlas.ai/funds/kcrise-fund) — Series B
- Allianz X (https://capitalatlas.ai/funds/allianz-x) — Series B