# Bloomscape

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bloomscape

- Industry: Consumer Services
- Headquarters: Detroit, US
- Website: www.bloomscape.com
- Total disclosed funding: $24M
- Latest round: Series B (Sep 30, 2020)
- Investors on record: 9

## About

Bloomscape, Inc. is a horticultural company specializing in delivering home-ready plants directly to consumers, focusing on accessibility and ease of care for indoor gardening enthusiasts.Founded in 2017 and headquartered in Detroit, US, Bloomscape, Inc. delivers a range of home-ready plants to consumers. The company has raised a total of USD 15.00 mn through 4 funding deals, with the latest Series B funding round occurring on September 30, 2020, led by General Catalyst Partners. Founder Justin Mast has a history of entrepreneurial ventures.Bloomscape specializes in delivering a variety of home-ready plants, including indoor plants, self-watering pots, and flowering plants. Their offerings cater to both novice and experienced plant lovers, simplifying care with self-watering pots and providing care instructions via the Grow-How® guide. The company primarily markets its products in the United States and Canada, targeting urban dwellers and those looking for gifts.Bloomscape generates revenue through direct-to-consumer sales of its plant offerings, including self-watering pots and a diverse selection of indoor plants. Customers shop through their online platform for products, including low-maintenance and pet-friendly varieties, as well as e-gift cards to enhance gifting options. The business model emphasizes convenience and accessibility for plant enthusiasts.In September 2020, Bloomscape, Inc. secured USD 15.00 mn in Series B funding to support its growth initiatives. The company plans to expand its product line and enhance its online platform while targeting further market penetration in the United States and Canada. Future efforts will focus on developing new products and improving customer engagement through technology.

## Funding rounds

- Series B, Sep 30, 2020, $15M — General Catalyst Partners, Revolution Ventures, Ludlow Ventures
- Series A, Aug 1, 2019, $7.5M — Revolution Ventures, Ludlow Ventures, Endeavor Asset Management, Two Culture Capital
- Seed, Sep 20, 2018, $1.7M — Invest Detroit, Ludlow Ventures, Detroit Venture Partners, Abstract Ventures, Invest Michigan

## Investors

- Invest Detroit (https://capitalatlas.ai/funds/invest-detroit) — Seed
- Ludlow Ventures (https://capitalatlas.ai/funds/ludlow-ventures) — Seed, Series A, Series B
- Detroit Venture Partners (https://capitalatlas.ai/funds/detroit-venture-partners) — Seed
- Abstract Ventures (https://capitalatlas.ai/funds/abstract-ventures) — Seed
- Invest Michigan (https://capitalatlas.ai/funds/invest-michigan) — Seed
- Revolution Ventures (https://capitalatlas.ai/funds/revolution-ventures) — Series A, Series B
- Endeavor Asset Management — Series A
- Two Culture Capital (https://capitalatlas.ai/funds/two-culture-capital) — Series A
- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Series B