# BloomReach

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bloomreach

- Industry: Software
- Headquarters: Mountain View, US
- Website: www.bloomreach.com
- Total disclosed funding: $357M
- Latest round: Series F (Feb 23, 2022)
- Investors on record: 7

## About

BloomReach, Inc. specializes in AI-driven ecommerce solutions that enhance personalization and customer engagement for online retailers.Founded in 2009 in Mountain View, US, BloomReach, Inc. focuses on delivering AI-based solutions for ecommerce. The company was co-founded by Andrea Mendoza, Ashutosh Garg, Barnabas Ninaj, Gene Kakaulin, Raj Datta, Raj De Datta, and Tjeerd Brenninkmeijer. It has successfully raised a total of USD 102.974 mn through various funding rounds, with the latest being a Venture Debt round of USD 30 mn on October 4, 2022, led by JP Morgan Asset Management. The firm has completed a total of 7 deals to date.Bloomreach offers a comprehensive suite of AI-driven solutions designed to enhance ecommerce personalization and improve customer engagement. The core product offerings include AI-powered marketing automation, which personalizes and automates communication to convert leads into sales, and AI-native commerce search, aimed at maximizing revenue per visitor. These tools are engineered to streamline the shopping experience, providing end users with tailored product recommendations and facilitating seamless interactions throughout the buying journey. Bloomreach serves a diverse customer base that includes retail partners and brands across various industries looking to optimize their online sales strategies. The company operates in multiple geographical markets, including North America and Europe, catering to businesses that seek to enhance their digital customer experiences.Bloomreach generates revenue primarily through subscription-based models and partnerships with businesses seeking personalized ecommerce solutions. The structure of its transactions typically involves B2B engagements where retailers integrate Bloomreach’s tools into their existing platforms to enhance customer interactions and drive sales. Clients access various packages tailored to their business needs, which may encompass single-channel solutions or comprehensive platform access. The transactions revolve around flagship products such as Bloomreach’s AI Shopping Assistant and product discovery suite, which are designed to improve customer engagement and retention. Specific pricing plans and costs associated with these services are structured to align with the distinct needs of each client, ensuring a customized approach to their ecommerce challenges.With the recent Venture Debt funding of USD 30 mn secured in October 2022, Bloomreach plans to expand its business and technology further. The company is focused on launching new products aimed at enhancing its ecommerce offerings. Additionally, Bloomreach is exploring expansion into new geographic markets, particularly in North America and Europe, to support a broader range of clients. The funding will be utilized to reinforce these initiatives and drive growth in their technology capabilities.

## Funding rounds

- Series F, Feb 23, 2022, $103M — Bain Capital, Goldman Sachs Asset Management, Sixth Street
- Series E, Jan 26, 2021, $150M — Sixth Street
- Series D, Dec 17, 2015, $56M — Battery Ventures, Lightspeed Venture Partners, New Enterprise Associates, Bain Capital, Salesforce Ventures
- Series C, Oct 11, 2012, $35M — Lightspeed Venture Partners, New Enterprise Associates, Bain Capital
- Series B, Sep 29, 2010, $13M — Lightspeed Venture Partners, Bain Capital

## Investors

- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Series B, Series C, Series D
- Bain Capital (https://capitalatlas.ai/funds/bain-capital) — Series B, Series C, Series D, Series F
- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Series C, Series D
- Battery Ventures (https://capitalatlas.ai/funds/battery-ventures) — Series D
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Series D
- Sixth Street (https://capitalatlas.ai/funds/sixth-street) — Series E, Series F
- Goldman Sachs Asset Management (https://capitalatlas.ai/funds/goldman-sachs-asset-management) — Series F