# Bloomon Netherlands

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bloomon-netherlands-b-v

- Industry: Consumer Services
- Headquarters: Amsterdam, Netherlands
- Website: www.bloomon.nl
- Total disclosed funding: $27M
- Latest round: Series B (Feb 7, 2017)
- Investors on record: 3

## About

Bloomon Netherlands B.V. is a floral company specializing in the delivery of fresh and dried flower arrangements, focusing on sustainability and high-quality designs for various occasions.Founded in 2014 and headquartered in Amsterdam, Netherlands, Bloomon Netherlands B.V. specializes in providing unique floral arrangements. The company was acquired by Bloom and Wild Limited in April 2021 from a group of investors including INKEF Capital and Rabobank Group. The founders, Christoph Kraemer and Marius Augereau, have been instrumental in shaping the company's direction and offerings. Bloomon has completed 5 deals, with the latest funding round attracting EUR 7.50 mn from Rabobank Group, which matches the total amount raised.Bloomon specializes in the delivery of fresh and dried flower arrangements, catering to a diverse clientele seeking high-quality floral designs for various occasions. Their offerings include seasonal bouquets designed by professional florists, using 100% organic flowers sourced from Dutch growers. Customers can either purchase one-time arrangements or subscribe for regular deliveries, allowing for a customizable gifting experience across the Netherlands and other European markets.Bloomon's revenue model is centered around direct-to-consumer sales through their e-commerce platform, featuring a subscription service that enables regular flower deliveries. Individual bouquet prices, such as the "Deep Love Original" for EUR 24.95 and "Wild Romance Deluxe" for EUR 33.95, cater to a range of budgets. This subscription model ensures a predictable revenue stream, while the company's commitment to supporting environmental initiatives enhances its appeal to eco-conscious consumers.Bloomon plans to expand its product offerings and geographic reach, particularly in markets across Europe. The recent funding of EUR 7.50 mn will support these initiatives, allowing for the design of new products and the enhancement of delivery services. Following its acquisition in April 2021 by Bloom and Wild Limited, Bloomon aims to leverage synergies within the larger organization to boost growth and operational efficiency.

## Funding rounds

- Series B, Feb 7, 2017, $23M — Partech Partners, Inkef, Fortino Capital
- Series A, Sep 2, 2015, $3.9M — Partech Partners, Inkef

## Investors

- Partech Partners (https://capitalatlas.ai/funds/partech-partners) — Series A, Series B
- Inkef (https://capitalatlas.ai/funds/inkef) — Series A, Series B
- Fortino Capital (https://capitalatlas.ai/funds/fortino-capital) — Series B