# Bloom and Wild

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bloom-and-wild

- Industry: Consumer Products
- Headquarters: London, UK
- Website: www.bloomandwild.com
- Total disclosed funding: $171M
- Latest round: Series D (Jul 12, 2021)
- Investors on record: 12

## About

Bloom and Wild Limited, based in the UK, specializes in the innovative delivery of fresh flowers and personalized gifts, enhancing customer experiences through unique packaging and subscription services.Bloom and Wild Limited was founded in 2013 by Aron Gelbard and Ben Stanway in London, UK. The company offers floral delivery services and has raised a total of GBP 30.00 mn through 6 funding deals, with the latest being a VENTURE DEBT round of GBP 20.00 mn on July 28, 2021. Aron Gelbard serves as CEO.Bloom & Wild specializes in the delivery of fresh flowers and personalized gifts, catering to a diverse clientele seeking innovative floral solutions. Their core offerings include a subscription service that allows customers to receive regular flower deliveries, alongside a range of individually curated bouquets and gifts designed for various occasions such as birthdays, anniversaries, and corporate events. Bloom & Wild’s unique selling proposition lies in its packaging, which enables customers to effortlessly arrange flowers in their own vases, enhancing the user experience. The company primarily serves consumers throughout the United Kingdom and has expanded into European markets, addressing the needs of individuals who desire convenience and quality in floral arrangements. Their target audience includes both individual customers and businesses seeking bespoke floral services, positioning Bloom & Wild as a leader in the online flower delivery sector.Bloom & Wild generates revenue through a combination of direct-to-consumer sales and subscription services, providing a streamlined purchasing experience for their customers. The transaction structure is predominantly B2C, with all orders placed through their online platform. Customers can select from a variety of flower arrangements and gifts, with the option to subscribe for regular deliveries at set intervals, ensuring ongoing engagement and customer loyalty. The company's revenue for the most recent year, 2024, reached GBP 138,360,922.10, with an EBITDA of GBP 2,950,115.In July 2021, Bloom and Wild Limited raised GBP 20 million in VENTURE DEBT funding to support both organic and inorganic growth initiatives. The company aims to develop new products and further expand into European markets. This funding will enable Bloom and Wild to enhance their service offerings and explore additional opportunities for market penetration.

## Funding rounds

- Series D, Jul 12, 2021, $42M — Index Ventures, General Catalyst Partners, MMC Ventures, Novator, Novel TMT Ventures, Burda Principal Investments, D4 Ventures, Pecten Capital
- Series D, Dec 31, 2020, $101M — Index Ventures, General Catalyst Partners, Novator, Burda Principal Investments, Latitude Ventures, D4 Ventures
- Series C, Sep 20, 2018, $20M — Piper, MMC Ventures, Burda Principal Investments
- Series B, Feb 7, 2017, $4.7M — MMC Ventures, Burda Principal Investments
- Series A, Jun 23, 2015, $3.9M — MMC Ventures, Catamaran Ventures, Samos Investments

## Investors

- MMC Ventures (https://capitalatlas.ai/funds/mmc-ventures) — Series A, Series B, Series C, Series D
- Catamaran Ventures (https://capitalatlas.ai/funds/catamaran-ventures) — Series A
- Samos Investments (https://capitalatlas.ai/funds/samos-investments) — Series A
- Burda Principal Investments (https://capitalatlas.ai/funds/burda-principal-investments) — Series B, Series C, Series D
- Piper (https://capitalatlas.ai/funds/piper) — Series C
- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Series D
- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Series D
- Novator (https://capitalatlas.ai/funds/novator) — Series D
- Latitude Ventures (https://capitalatlas.ai/funds/latitude-ventures) — Series D
- D4 Ventures (https://capitalatlas.ai/funds/d4-ventures) — Series D
- Novel TMT Ventures (https://capitalatlas.ai/funds/novel-tmt-ventures) — Series D
- Pecten Capital (https://capitalatlas.ai/funds/pecten-capital) — Series D