# Blobr

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/blobr

- Industry: Software
- Headquarters: Paris, France
- Website: www.blobr.io
- Total disclosed funding: $5.3M
- Latest round: Seed (Feb 9, 2023)
- Investors on record: 5

## About

Blobr SAS specializes in an AI-driven platform that functions as a virtual twin of Google Ads experts, optimizing advertising campaigns through data analysis and actionable insights.Founded in 2020 in Paris, France, Blobr SAS provides an innovative AI platform designed to enhance advertising campaign efficiency. The firm has successfully closed 3 deals, with the most recent being a SEED round on February 9, 2023, where they raised EUR 5 million led by 10x Founders and participated by FJ Labs, New Wave Ventures, Seedcamp, and another.vc. The founders of Blobr, Alexandre Airvault and Jeremie Sultan, have a strong history in technology and entrepreneurship, with Airvault serving as CEO.Blobr's primary offering is an AI-driven platform that serves as a virtual twin of a Google Ads expert, designed to optimize clients' advertising campaigns. This platform utilizes advanced artificial intelligence to analyze advertising performance, identify trends, and highlight opportunities while uncovering the root causes of inefficiencies. By integrating data from Google Ads and Google Analytics, the AI twin provides actionable insights through weekly reports tailored to each client’s specific business objectives, including target audience, growth ambitions, and budget. Blobr's services cater to a diverse client base, including industry leaders and marketing agencies, primarily targeting businesses in North America and Europe. The platform aims to streamline the campaign management process, enhancing analysis coverage and ensuring continuous monitoring, thereby empowering clients to achieve their marketing goals effectively.Blobr's revenue model is primarily structured around a subscription-based service, allowing clients to access its AI platform for ongoing campaign optimization. Clients engage with the service through a tiered pricing plan that facilitates varying levels of analytical depth and support, tailored to the size and needs of their advertising campaigns. The firm collaborates directly with businesses, providing services that range from basic analytics to comprehensive campaign audits and optimizations. Transactions typically occur on a recurring basis, with companies paying for continuous access to the AI tools and insights generated by the platform. By focusing on delivering high-impact changes through ready-to-use bulk edit files for Google Ads, Blobr ensures that its clients can implement optimizations quickly and efficiently, driving value from their advertising investments.In February 2023, Blobr SAS raised EUR 5 million in SEED funding, led by new investor 10x Founders, to support the expansion of its operations and business development efforts. The company aims to leverage this funding to design and launch new products, further enhancing its platform's capabilities. Additionally, Blobr plans to expand its market presence, targeting new geographic regions to increase its client base. Specific regions for expansion will be identified and developed in the upcoming year.

## Funding rounds

- Seed, Feb 9, 2023, $5.3M — Seedcamp, New Wave Ventures, FJ Labs, another.vc, 10x Founders
- Seed, Oct 26, 2022 — FJ Labs

## Investors

- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Seed
- Seedcamp (https://capitalatlas.ai/funds/seedcamp) — Seed
- New Wave Ventures (https://capitalatlas.ai/funds/new-wave-ventures) — Seed
- another.vc (https://capitalatlas.ai/funds/another-vc) — Seed
- 10x Founders (https://capitalatlas.ai/funds/10x-founders) — Seed