# Blitzen

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/blitzen

- Industry: Software
- Headquarters: Kitchener, Canada
- Website: www.blitzen.com
- Total disclosed funding: $0.5M
- Latest round: Seed (May 20, 2015)
- Investors on record: 4

## About

Blitzen Corp. is a personal marketing platform that empowers small and medium-sized businesses (SMBs) to enhance customer engagement and optimize conversion rates through innovative tools and analytics.Founded in 2014 by Jesse Guild, Jordan Clark, and Josh Wright, Blitzen Corp. is headquartered in Kitchener, Canada. The company specializes in transforming anonymous website visitors into identifiable customers using interactive marketing tools. In May 2015, Blitzen raised USD 0.5 mn in Seed funding from investors including Garage Technology Ventures, Hedgewood, and iNovia Capital, alongside returning investor AngelPad. The total amount raised by the company to date is USD 0.5 mn, with a current valuation of USD 4.5 mn.Blitzen offers an innovative personal marketing platform designed specifically for small and medium-sized businesses (SMBs) to enhance customer engagement and conversion rates. The core product enables users to convert anonymous website visitors into identifiable customers through interactive tools such as forms, surveys, and quizzes. Released with a user-friendly interface that requires no coding skills, Blitzen allows businesses to analyze which marketing campaigns and traffic sources yield the highest form conversions, helping them optimize their marketing efforts effectively. The platform provides a comprehensive 360-degree profile view of customers that encompasses their behavior, social profiles, company information, age, location, and interests, thereby enabling firms to tailor their marketing strategies. Blitzen primarily serves SMBs across various geographical markets, including North America, Europe, and parts of Asia, targeting diverse industries that seek to enhance their digital marketing capabilities.Blitzen's revenue structure is centered around a freemium model, where basic functionalities are offered at no cost, encouraging widespread adoption among users. For more advanced features, users may transition to subscription plans that provide additional capabilities and integrations, ensuring ongoing revenue streams. This structure caters to a range of small and medium-sized businesses, which can implement the platform into their existing sales and marketing tech stack seamlessly. The services include automated workflows that initiate actions based on user submissions, enhancing the customer journey and engagement. Consequently, Blitzen positions itself as a valuable partner to its clients by streamlining their marketing processes and improving customer relationship management, thereby fostering ongoing collaborations.Blitzen Corp. aims to enhance its platform by developing new features and tools, although specific product launch dates have not been disclosed. The company is also planning to expand into additional geographic markets, targeting regions in Asia and Europe, with an emphasis on establishing a presence by 2026. The recent Seed funding of USD 0.5 mn from May 2015 will support these initiatives, focusing on product development and market entry strategies.

## Funding rounds

- Seed, May 20, 2015, $0.5M — Garage Technology Ventures, Inovia Capital, AngelPad, Hedgewood
- Seed, Apr 1, 2014 — AngelPad

## Investors

- AngelPad (https://capitalatlas.ai/funds/angelpad) — Seed
- Garage Technology Ventures (https://capitalatlas.ai/funds/garage-technology-ventures) — Seed
- Inovia Capital (https://capitalatlas.ai/funds/inovia-capital) — Seed
- Hedgewood — Seed