# Blisscake

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/blisscake

- Industry: Food
- Headquarters: Shenzhen, China
- Website: www.blissmall.net
- Total disclosed funding: $121M
- Latest round: Series B (Jul 24, 2018)
- Investors on record: 7

## About

Founded in 2010 and based in Shenzhen, China, Blisscake operates as an online bakery platform that offers cake ordering and delivery services. Since 2015, the company has covered more than 200 cities, including Shenzhen, Shanghai, Beijing, Guangzhou and Macau, and has established more than 400 production centers, registered on the social media platform Wechat, on which subscribers/followers can place orders. In May 2017, the company’s daily sales exceeded 24,000 orders. As of October 30, 2019, more than 30 new retail stores have been set up.

The company's products include birthday cakes, bread, afternoon tea, Shenzhen specialties, handwritten letters, and tea drinks.

## Funding rounds

- Series B, Jul 24, 2018, $59M — ChinaEquity Group, China Renaissance, ABC Capital, Bright Venture Capital, Long Z Investment
- Series B, Mar 7, 2018, $48M — Cybernaut Investment Group, Bright Venture Capital, Xiamen Shenzhouying Software Technology Co. Ltd.
- Series A, Dec 11, 2017, $15M — Bright Venture Capital, Long Z Investment

## Investors

- Bright Venture Capital (https://capitalatlas.ai/funds/bright-venture-capital) — Series A, Series B
- Long Z Investment (https://capitalatlas.ai/funds/long-z-investment) — Series A, Series B
- Cybernaut Investment Group (https://capitalatlas.ai/funds/cybernaut-investment-group) — Series B
- Xiamen Shenzhouying Software Technology Co. Ltd. — Series B
- ChinaEquity Group (https://capitalatlas.ai/funds/chinaequity-group) — Series B
- China Renaissance (https://capitalatlas.ai/funds/china-renaissance) — Series B
- ABC Capital (https://capitalatlas.ai/funds/abc-capital) — Series B